Hedi Slimane, the new head designer of Yves Saint Laurent, has decided to cut the “Ready to wear” collection of his new employer by “Yves”. It should now be called “Saint Laurent Paris.”
Whether it’s a creative destruction or pure showing off, to show that he can, we don’t know – but suspect the latter. That would of course be a reason for rebranding and actual arbitrary destruction of a multimillion-dollar worth brand. Hedi, you punk!
What the new logo will look like is unclear. We recommend the one above that we’ve created.
NIKE has lost three important shoe-designers at once to their competitor ADIDAS. Marc Dolce, Mark Miner and Denis Dekovic have quit their jobs at the brand with swoosh are all going to work for the brand with the three stripes from 2015 on. Dekovic shared this via Twitter.
NIKE is loosing three of it’s best designers for the shoe-sectors sportswear (Dolce), running (Miner) and soccer (Dekovic).
One can not accuse ADIDAS of trying to obvert their stock-down-fall. To take over important employees of their competitor is already a chilled bitch-move, for sure.