arrow-left-black arrow-right-black arrow-white-down arrow-white-up dd-logo-header-large-white dd-logo-header de en fi-x matrix-arrow-left matrix-arrow-right matrix-icon search-icon share-facebook share-google_plusone_share share-pinterest_share share-twitter social-icon-facebook social-icon-instagram social-icon-twitter
 

We heart “PLAY”

PLAY - the probably best line of Comme des Garcons - we have enclosed deep in our hearts. We want a wardrobe full of beautiful PLAY t-shirts, longsleeves, shoes and polo shirts.

The heart line by Comme des Garcons started beating in 2002. The Polish artist Filip Pagowski designed a heart logo for the Japanese label. “I got this idea of a red heart with a set of eyes. I drew it instantaneously and the first draft was it,”says the artist.

If you have similarly strong feelings for PLAY, like us, then it’s worth visiting the WOOD WOOD Store in Berlin, because that is where the PLAY lovers find themselves.


Von: David

LOOKS

NEWS

 

The already overdue Proof: The ADILETTES-Trend is over

Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).

 

On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.

Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.

Von: Julian

LOOKBOOKS

SPECIAL

TRENDS

 

The End of Health Goth?

In august we first reported about the trend Health Goth.

The term for the trend was created by Mike Grabarek and Jeremy Scott – an R’n’B duo (Magic Fades) from Portland, USA – they created a #healthgoth Facebook Fanpage in april 2013.

They are posting everything what they connect with the Health Goth world on their Facebook page: black-and-white PORSCHE DESIGN performance-sneaker, campaign-pictures from the H&M x Alexander Wang cooperation, NORTHFACE etip gloves, bionic-futuristic body parts and fighting-outfits for the super-human of the far-away future.

The Health Goth fan page started growing quickly. The world of the HealthGothers seemed alright. But then the first evil mainstream-media – the French women’s magazine Marie Claire – and reported about the trend five days ago: Health Goth – the Latest Trend You’ve Never Heard of

Marie Claire explained the trend to their readers like that:

…it’s a very modern mix of gothic and punk sensibilities (think dark colours, figure-hugging silhouettes and heavy statement accessories) and futuristic sport-luxe. Weird? Very. Cool? Apparently.

The Health-Goth-scene (therefore: everyone, who is hanging around, underground-style, on the Health Goth Facebook page, was shocked. Their movement has been betrayed. Angry Health Gothers were typing, even angrier, R.I.P. Health Goth lines with the keys of their MACs:

Also the Australian Oyster Magazine, which, different from Marie Claire, belongs to the good ones, to the media, which are entitled to have insider-knowledge, titled: RIP The Trend That Never Was. But did the Marie Claire article really mark the end of Health Goth?

It is the beginning of the end, but not the end. The fashionable awareness (a hand-full of knowers) is going to move on quickly, to the ‘next big thing’, but the wide mass is just becoming alert through a media like Marie Claire. The trend therefore is about to just take off (Merci, Marie!).

Health Goth is a trend, which, like Seapunk, was created on the internet. It is the future-model of the development of trends (and as one can say already the common model of the presence). The internet is a gigantic multiplicator and accelerator. Back in the days it took years for a trend to become mainstream from underground. The entering-barriers to become part of a movement, were much higher:

One rebelled against the parents (Hippies). One would hang around, with black make-up and with creepy people at a cemetery (Gothic). Or would drink all-day, fight, bawl or tear holes in several parts of your body with piercings (Punk).

Today you sit at home, in-front of your laptop, upload pictures, comment, like and share (Health Goth). It never was easier to be part of a movement, therefore it is no surprise, that a movement becomes mainstream faster than a bunny could fuck.

A consequence of our time. Not the over-take of mainstream of the trend is objectionable, but the acted horror by the virtual underground, who feels betrayed.

Von: Julian

FASHION SHOWS

INSTAGRAM

10724688_756660611068484_1745114158_n

ADIDAS x BARBOUR Country Jacket

VIDEO