DONATELLA&ME, that’s the title of the thoroughly thought-through social media campaign that was launched for the new e-commerce website of Versace.
For this event, we, but also a few other bloggers had the opportunity to play dress-up in a few Versace creations.
Not the easiest of tasks since the outfits are, well, rather colorful and loud. Today we’ll show you a round up of the Versace outfits:
Gala Gonzalez from AmLul is wearing her magical Versace dress together with a hand full of bananas and an incredibly natural smile. Her facial expression suggests that she shoved one of the bananas up her behind. Sexy.
During Madrid Fashion Week we got to experience Gala ‘live’. We confronted her with a made up rumor of having an affair with Aznar, a buff politician. You can read how she reacted in the Interview.
The ever happy Susie Bubble and the Cherry Blossom Girl were smart enough to show their outfits in black and white. That’s always been an intelligent solution. The guys obviously couldn’t come up with such a thought-through approach:
‘Uber blogger’ BryanBoy poses in a lady-like manner with a Versace purse. Pure testosterone. Posing and outfit would probably cause a collective erection in the lady boy paradise Pattaya.
Prince Pelayo from KateLovesMe is rocking as always. That guy can really wear anything. He would even look stylish in a Miss Piggy costume.
Jakob already described my outfit to the point, I have nothing to add:
“David is wearing a wild mix of colors, leather, lamb fur and green fur. More over-the-top is probably impossible. It’s the Christopher Street Day version of the Clockwork Orange style.”
However, he didn’t exercise any self-criticism, so let’s catch up on that. Read a critical review of his Versace look below:
Jakob is wearing a red and pink ensemble, his pants are tucked into the boots and glorious medals decorate the revers of his jacket.
If head forest ranger Stefan Leitner from ZDF TV show Forsthaus Falkenau ever comes out of the closet, leaves his picture-perfect family to go into hiding in the forest with a 4-liter bottle of poppers to go wild boar hunting he would probably look something like this.
Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).
On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.
Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.
DANDY DIARY-Lederhose wins Prize of Honour at the Oktoberfest in Pune (India)
In august we first reported about the trend Health Goth.
The term for the trend was created by Mike Grabarek and Jeremy Scott – an R’n’B duo (Magic Fades) from Portland, USA – they created a #healthgoth Facebook Fanpage in april 2013.
They are posting everything what they connect with the Health Goth world on their Facebook page: black-and-white PORSCHE DESIGN performance-sneaker, campaign-pictures from the H&M x Alexander Wang cooperation, NORTHFACE etip gloves, bionic-futuristic body parts and fighting-outfits for the super-human of the far-away future.
The Health Goth fan page started growing quickly. The world of the HealthGothers seemed alright. But then the first evil mainstream-media – the French women’s magazine Marie Claire – and reported about the trend five days ago: Health Goth – the Latest Trend You’ve Never Heard of
Marie Claire explained the trend to their readers like that:
…it’s a very modern mix of gothic and punk sensibilities (think dark colours, figure-hugging silhouettes and heavy statement accessories) and futuristic sport-luxe. Weird? Very. Cool? Apparently.
The Health-Goth-scene (therefore: everyone, who is hanging around, underground-style, on the Health Goth Facebook page, was shocked. Their movement has been betrayed. Angry Health Gothers were typing, even angrier, R.I.P. Health Goth lines with the keys of their MACs:
Also the Australian Oyster Magazine, which, different from Marie Claire, belongs to the good ones, to the media, which are entitled to have insider-knowledge, titled: RIP The Trend That Never Was. But did the Marie Claire article really mark the end of Health Goth?
It is the beginning of the end, but not the end. The fashionable awareness (a hand-full of knowers) is going to move on quickly, to the ‘next big thing’, but the wide mass is just becoming alert through a media like Marie Claire. The trend therefore is about to just take off (Merci, Marie!).
Health Goth is a trend, which, like Seapunk, was created on the internet. It is the future-model of the development of trends (and as one can say already the common model of the presence). The internet is a gigantic multiplicator and accelerator. Back in the days it took years for a trend to become mainstream from underground. The entering-barriers to become part of a movement, were much higher:
One rebelled against the parents (Hippies). One would hang around, with black make-up and with creepy people at a cemetery (Gothic). Or would drink all-day, fight, bawl or tear holes in several parts of your body with piercings (Punk).
Today you sit at home, in-front of your laptop, upload pictures, comment, like and share (Health Goth). It never was easier to be part of a movement, therefore it is no surprise, that a movement becomes mainstream faster than a bunny could fuck.
A consequence of our time. Not the over-take of mainstream of the trend is objectionable, but the acted horror by the virtual underground, who feels betrayed.