We already mentioned it earlier: South Korea is a very advanced country – and when it comes to fashion, style and weird coolness it’s an absolute Trendsetter.
Accordingly the following news of press agency AP is very interesting: the 19 million men of South Korea will spend this year 885 US-Dollar for cosmetic products. This gets the little country the title as biggest market for Make-Up Products for Men. This is approximately 46 US-Dollar per Men for Make-up a Year. That’s a whole lot, if you think of little boys and older Gentlemen, who will probably won’t be part of that trend at all.
The AP-Article says:
“The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, “appearance is power.” Women also have a growing expectation that men will take the time and effort to pamper their skin.
Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some lipstick out of her purse and casually applies it to her male companion’s lips as they talk. At an upscale apartment building, a male security guard watches the lobby from behind a layer of makeup. Korean Air holds once-a-year makeup classes for male flight attendants.”
We hope, that this trend for manly Make-Up will be seen in Germany soon. It would help us a whole lot, especially in the morning after a wild Fashion Week-Night.
We already start to practice, to be at the top of the game. But please, ladies, don’t mind, if we look strange in the beginning – we are starting at the experience of a 12-year-old girl. We’ve got a lot of catching up to do.
Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).
On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.
Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.