We already mentioned it earlier: South Korea is a very advanced country – and when it comes to fashion, style and weird coolness it’s an absolute Trendsetter.
Accordingly the following news of press agency AP is very interesting: the 19 million men of South Korea will spend this year 885 US-Dollar for cosmetic products. This gets the little country the title as biggest market for Make-Up Products for Men. This is approximately 46 US-Dollar per Men for Make-up a Year. That’s a whole lot, if you think of little boys and older Gentlemen, who will probably won’t be part of that trend at all.
The AP-Article says:
“The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, “appearance is power.” Women also have a growing expectation that men will take the time and effort to pamper their skin.
Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some lipstick out of her purse and casually applies it to her male companion’s lips as they talk. At an upscale apartment building, a male security guard watches the lobby from behind a layer of makeup. Korean Air holds once-a-year makeup classes for male flight attendants.”
We hope, that this trend for manly Make-Up will be seen in Germany soon. It would help us a whole lot, especially in the morning after a wild Fashion Week-Night.
We already start to practice, to be at the top of the game. But please, ladies, don’t mind, if we look strange in the beginning – we are starting at the experience of a 12-year-old girl. We’ve got a lot of catching up to do.
Since we were bored recently, we decided to take a stroll to the Bauhaus archive and were hanging out in front of their door.
In contrast to the occasion, we wore two de-conceptualised outfits, which by coincidence looked like the ones lying in the rented Lithuanian Mercedes. David was wearing a T-shirt and jeans by WEEKDAY, shoes by RAF SIMONS x ADIDAS, a jeans-jacket by DIESEL and a vintage-hair-cut from the 90s. I wore a black T-shirt by BOSS (Turkey fake), pants by G-STAR RAW, tennis-socks by H&M, a silk-bomber-jacket by DIESEL, shoes by PALLADIUM (of-course the model, that Brad Pitt is wearing all the time) and sunglasses by LESPECS.
After a few minutes we were chased by the guard and his dog (it was a leashed sheep dog) away from the court. Apparently we did not fit the concept.
We have been aware of it for a long time: ‘Food’ is the new ‘Fashion’
The sneakers-producer Reebok had similar thoughts, and released bacon on the market. Justification: ‘The CrossFit-community loves bacon.’
And since the CrossFit-community is an important market for Reebok, one can get bacon with his sneaker.
We ask ourselves now, when Adidas will release it’s own sausage with mustard. Since the soccer-community loves sausages with mustard. And they are an important sneaker-market. Or Nike it’s own hot dog, because of the football-community.
Well, the possibilities of this new market are endless. Beautiful, new world!
You cant go wrong with a black sneaker that looks like a snubnosed revolver. Our pick of the day Adidas ZX 500 2.0 black snake
A few weeks ago - one recognises easily because of my much darker, much loner and much more felted hair - we had a wild shooting with the photographer Marlen Stahlhuth and her team, in the most beautiful clothes from Herzogaurenach. Of course we wore nothing but ADIDAS (and as mentioned, felted hair).
The complete photo-series is going to be released in August in the ADIDAS ORIGINALS magazine – and we are already excited, to see what we look like. For sure verrrryyy sporty.
For the moment, you (and us! and us!) will have to be pleased with the so-called (ugh!) ‘behind the scenes’-pictures. But maybe that is enough for a quick Five-against-Willy.