We already mentioned it earlier: South Korea is a very advanced country – and when it comes to fashion, style and weird coolness it’s an absolute Trendsetter.
Accordingly the following news of press agency AP is very interesting: the 19 million men of South Korea will spend this year 885 US-Dollar for cosmetic products. This gets the little country the title as biggest market for Make-Up Products for Men. This is approximately 46 US-Dollar per Men for Make-up a Year. That’s a whole lot, if you think of little boys and older Gentlemen, who will probably won’t be part of that trend at all.
The AP-Article says:
“The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, “appearance is power.” Women also have a growing expectation that men will take the time and effort to pamper their skin.
Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some lipstick out of her purse and casually applies it to her male companion’s lips as they talk. At an upscale apartment building, a male security guard watches the lobby from behind a layer of makeup. Korean Air holds once-a-year makeup classes for male flight attendants.”
We hope, that this trend for manly Make-Up will be seen in Germany soon. It would help us a whole lot, especially in the morning after a wild Fashion Week-Night.
We already start to practice, to be at the top of the game. But please, ladies, don’t mind, if we look strange in the beginning – we are starting at the experience of a 12-year-old girl. We’ve got a lot of catching up to do.
Quiz-question: which fashion-blogger is unable to write a full sentence, is licking his own asshole everyday and still earns more money than you, who has an abhorred office-job (about 15.000,- Dollar per month)?
No, it is not Sami Slimani – he owns more. And it is not Jessica Weiß - she knows how to write (and does not lick her own ass, as far as we know).
It is Bodhi. And different from Sami Slimani, Bodi is a dog.
The dog earns about 15.000,- Dollar per month with fashion-blogging. And all of that, just because his owner had the world-greatest-ideam to put men’s clothes on the dog – and than had the brilliant idea, to make a blog out of it.
Fashion brands as AMERICAN APPAREL, GANT and ASOS are paying hundreds of dollars, so that Bodhi is wearing their clothes. Well, if nobody else does it (besides maybe Sami - here for example).
We are definitely picking up role-models, looking at the top-earners Bodhi and Sami and are starting to smell our own assholes again. Maybe then we are finally going to have the style and the money.