We already mentioned it earlier: South Korea is a very advanced country – and when it comes to fashion, style and weird coolness it’s an absolute Trendsetter.
Accordingly the following news of press agency AP is very interesting: the 19 million men of South Korea will spend this year 885 US-Dollar for cosmetic products. This gets the little country the title as biggest market for Make-Up Products for Men. This is approximately 46 US-Dollar per Men for Make-up a Year. That’s a whole lot, if you think of little boys and older Gentlemen, who will probably won’t be part of that trend at all.
The AP-Article says:
“The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, “appearance is power.” Women also have a growing expectation that men will take the time and effort to pamper their skin.
Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some lipstick out of her purse and casually applies it to her male companion’s lips as they talk. At an upscale apartment building, a male security guard watches the lobby from behind a layer of makeup. Korean Air holds once-a-year makeup classes for male flight attendants.”
We hope, that this trend for manly Make-Up will be seen in Germany soon. It would help us a whole lot, especially in the morning after a wild Fashion Week-Night.
We already start to practice, to be at the top of the game. But please, ladies, don’t mind, if we look strange in the beginning – we are starting at the experience of a 12-year-old girl. We’ve got a lot of catching up to do.
Great! New suitcases by SAMSONITE. Thanks, yo!
Dandy of the Week: Daniel Sturridge
A Dandy sees red
After metrosexuality and spornosexuality, is it lumbersexuality going to be in?
Media as The Guardian, The Daily Beast and Buzzfeed presented ‘lumbersexual’ as the ‘next big thing’. Men with enormous beards and bellies in lumber-shirts, in work-boots, with wool-beanies on their heads and a freshly tapped beer in their hand.
But is that really the new trend? Men, who combine checked patterns with checked patterns, and who look like they have chucked some trees in the wood. No, not really. The look has been existing in the gay-scene for years (‘bears’ or ‘cubs’).
Plus we already know about the core-elements of the look (beard, lumber-shirt) from the hipster-scene. The picture (view the photo), which was used to express lumber-sexuality in a photo, has also been used to present the usual example of a hipster to their readers.
The hipster already was an anti-movement to the metro. The man became a man again. Sun-studios, picked eye-browes or shaved chests – all in all a no-go for the hipster. ‘Lumbersexuality’ is therefore no new anti-movement to metrosexuality, as it is celebrated in the media, but simply a continuation of the hipster-movement.
Therefore an old, fat hipster, who is drinking beer the whole day and who is just to distinguish by experts of ‘gay bears’. Therefore: no ‘next big thing’!