We already mentioned it earlier: South Korea is a very advanced country – and when it comes to fashion, style and weird coolness it’s an absolute Trendsetter.
Accordingly the following news of press agency AP is very interesting: the 19 million men of South Korea will spend this year 885 US-Dollar for cosmetic products. This gets the little country the title as biggest market for Make-Up Products for Men. This is approximately 46 US-Dollar per Men for Make-up a Year. That’s a whole lot, if you think of little boys and older Gentlemen, who will probably won’t be part of that trend at all.
The AP-Article says:
“The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, “appearance is power.” Women also have a growing expectation that men will take the time and effort to pamper their skin.
Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some lipstick out of her purse and casually applies it to her male companion’s lips as they talk. At an upscale apartment building, a male security guard watches the lobby from behind a layer of makeup. Korean Air holds once-a-year makeup classes for male flight attendants.”
We hope, that this trend for manly Make-Up will be seen in Germany soon. It would help us a whole lot, especially in the morning after a wild Fashion Week-Night.
We already start to practice, to be at the top of the game. But please, ladies, don’t mind, if we look strange in the beginning – we are starting at the experience of a 12-year-old girl. We’ve got a lot of catching up to do.
NIKE has lost three important shoe-designers at once to their competitor ADIDAS. Marc Dolce, Mark Miner and Denis Dekovic have quit their jobs at the brand with swoosh are all going to work for the brand with the three stripes from 2015 on. Dekovic shared this via Twitter.
NIKE is loosing three of it’s best designers for the shoe-sectors sportswear (Dolce), running (Miner) and soccer (Dekovic).
One can not accuse ADIDAS of trying to obvert their stock-down-fall. To take over important employees of their competitor is already a chilled bitch-move, for sure.