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Trend: Make-Up for Men

We already mentioned it earlier: South Korea is a very advanced country – and when it comes to fashion, style and weird coolness it’s an absolute Trendsetter. 

Accordingly the following news of press agency AP is very interesting: the 19 million men of South Korea will spend this year 885 US-Dollar for cosmetic products. This gets the little country the title as biggest market for Make-Up Products for Men. This is approximately 46 US-Dollar per Men for Make-up a Year. That’s a whole lot, if you think of little boys and older Gentlemen, who will probably won’t be part of that trend at all. 

The AP-Article says

“The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, “appearance is power.” Women also have a growing expectation that men will take the time and effort to pamper their skin.

Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some lipstick out of her purse and casually applies it to her male companion’s lips as they talk. At an upscale apartment building, a male security guard watches the lobby from behind a layer of makeup. Korean Air holds once-a-year makeup classes for male flight attendants.”

We hope, that this trend for manly Make-Up will be seen in Germany soon. It would help us a whole lot, especially in the morning after a wild Fashion Week-Night. 

We already start to practice, to be at the top of the game. But please, ladies, don’t mind, if we look strange in the beginning – we are starting at the experience of a 12-year-old girl. We’ve got a lot of catching up to do. 

Von: Jakob

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The already overdue Proof: The ADILETTES-Trend is over

Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).

 

On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.

Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.

Von: Julian

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ADIDAS x BARBOUR Country Jacket

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