It’s highly trendy in the alcohol industry to let artist designs bottles for booze.
The vodka brand ABSOLUT has been doing so for a while now and may have collected more artists than Wrhol had in his Factory. The most interesting for us fashion people is the GARETH PUGH-bottle.
The Paris-based music- and fashionlabel MAISON KITSUNÉdesigned an absinth bottle for PERNOD. It looks good.
On the beer market one holds to the classical clientelle and lets musicians design bottles. HEINEKEN’s recently got the METRONOMY band to do it, BECK’S got BLOC PARTY.
In Champagne field one stays French: MOET instructed the Paris-based night club owner and graffitti artist André Saraiva to design a botlle of rosé.
It looks like anyone might design a bottle of booze. We find it totally great but are asking ourselves: when are bloggers (us, for example) gonna be able to do that ?
It doesn’t have to be a soda bottle. A bottle of poppers would be absolutely fine for a start. We could surely present several ideas already.
Von: Carl Jakob Haupt