Fashion journal Textilwirtschaft, which we highly value, are dealing with the collaboration between brands and bloggers in their article “Frontrow im Internet”. A red hot topic that’s been picked up there, it should be followed up on.
The article’s introduction consists of a detailed description of the Dandy Diary #fashionooball stunt. The article also deals with the blogger cooperations of MANGO, ESPRIT, and H&M.
The Dolce&Gabbana show was almost over, the models gone, and Domenico Dolce and Stefano Gabbana were just on their way to the backstage area, when suddenly a naked guy hit the runway and crossed it a few times before he was escorted outside by the security staff. A streaker.
What happened at Milan Fashion Week was only known from the world of football until then. And perhaps it was the week’s highlight, at least from a media point of view. It was covered everywhere, from Spiegel to InTouch, from Huffington Post to New York Times.
You would think Dolce&Gabbana had initiated the whole thing themselves to secure the media’s attention but that is not the case. It was planned by the guys from Dandy Diary, a Berlin-based fashion blog.
They explain the streak as follows: “The fashion show of Dolce&Gabbana was of course not a random choice. In September 2009 Domencio Dolce and Stefano Gabbana were the first ones to put bloggers in the first row of their show – utilizing them as marketing tools. We have now reversed this principle.”
Von: David Kurt Karl Roth