GOSHA RUBCHINSKIY – the currently hippest Russian all-round artist, designer, photographer and movie maker – created a SUPREME fashion film , for the Japanese magazine GRIND.

The video starts with skating kids in the U.S. , soon you find yourself in Russia watching White Trash Kids , wearing the new SUPREME collection during their workout.

The new Rubchinskiy film , like most of his videos , is kept in the VHS-Style . The aesthetic, that the Russian artist creates in his movies , really meets the pulse of the time , that also counts for his collections , which you can read more about here

Protagonists in his photo and film series , are mostly Russian teenagers , Rubchinskiy comments on this with saying  ‘Teenagers are interesting for me because they have an acute perception for everything’

Not only teenagers without prospects from Russia are hip , no , also long-sleeve sweaters covered with Cyrillic letters are . They are also available at Rubchinskiy


Von: David Kurt Karl Roth

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