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Studio Visit: SOPOPULAR

 We first came across SOPOPULAR a couple of years ago. The lookbook of their A/W 2012 collection landed in our hands. Cole Mohr, the famous model with a chest piece, was then showing the young label’s fashion.

A couple of days ago we came into Daniel Blechmann’s, head and soul of SOPOPULAR, studio in Berlin for a visit. In the interview he explained us why one should buy SOPOPULAR and why he only designs men’s fashion.

You’ve been producing very impressive lookbooks featuring models from the very start. Unusual for a young label. How did it happen?

Before i started designing for SOPOPULAR, i’d also worked as a stylist. Experience in styling had a big impact on me. Because when i design, i don’t only think in pieces, but in looks, from the shoes to the accessories to the model. I know that models highlight your stuff, but can also just destroy it as easily. Therefore, we give great importance to model selection. One of my best friends is the booker of Cole Mohr, this is how we got him for our first campaign.

 Is there a photographer with whom you’re working together? 

Von: David

LOOKS

 

De-Conceptualised Bauhaus

Since we were bored recently, we decided to take a stroll to the Bauhaus archive and were hanging out in front of their door.

In contrast to the occasion, we wore two de-conceptualised outfits, which by coincidence looked like the ones lying in the rented Lithuanian Mercedes. David was wearing a T-shirt and jeans by WEEKDAY, shoes by RAF SIMONS x ADIDAS, a jeans-jacket by DIESEL and a vintage-hair-cut from the 90s. I wore a black T-shirt by BOSS (Turkey fake)pants by G-STAR RAW, tennis-socks by H&M, a silk-bomber-jacket by DIESEL, shoes by PALLADIUM (of-course the model, that Brad Pitt is wearing all the time) and sunglasses by LESPECS.

After a few minutes we were chased by the guard and his dog (it was a leashed sheep dog) away from the court. Apparently we did not fit the concept.

Von: Julian

NEWS

 

New at REEBOK: Bacon

We have been aware of it for a long time: ‘Food’ is the new ‘Fashion’

The sneakers-producer Reebok had similar thoughts, and released bacon on the market. Justification: ‘The CrossFit-community loves bacon.’ 

And since the CrossFit-community is an important market for Reebok, one can get bacon with his sneaker.

We ask ourselves now, when Adidas will release it’s own sausage with mustard. Since the soccer-community loves sausages with mustard. And they are an important sneaker-market. Or Nike it’s own hot dog, because of the football-community.

Well, the possibilities of this new market are endless. Beautiful, new world!

Von: Julian

LOOKBOOKS

INSTAGRAM

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Us! as featured in the latest ADIDAS Originals magazine

#8230

VIDEO

SPECIAL

 

Behind the Scenes: DANDY DIARY x ADIDAS ORIGINALS Shoot

A few weeks ago - one recognises easily because of my much darker, much loner and much more felted hair - we had a wild shooting with the photographer Marlen Stahlhuth and her team, in the most beautiful clothes from Herzogaurenach. Of course we wore nothing but ADIDAS (and as mentioned, felted hair).

The complete photo-series is going to be released in August in the ADIDAS ORIGINALS magazine – and we are already excited, to see what we look like. For sure verrrryyy sporty.

For the moment, you (and us! and us!) will have to be pleased with the so-called (ugh!) ‘behind the scenes’-pictures. But maybe that is enough for a quick Five-against-Willy.