We first came across SOPOPULAR a couple of years ago. The lookbook of their A/W 2012 collection landed in our hands. Cole Mohr, the famous model with a chest piece, was then showing the young label’s fashion.
A couple of days ago we came into Daniel Blechmann’s, head and soul of SOPOPULAR, studio in Berlin for a visit. In the interview he explained us why one should buy SOPOPULAR and why he only designs men’s fashion.
You’ve been producing very impressive lookbooks featuring models from the very start. Unusual for a young label. How did it happen?
Before i started designing for SOPOPULAR, i’d also worked as a stylist. Experience in styling had a big impact on me. Because when i design, i don’t only think in pieces, but in looks, from the shoes to the accessories to the model. I know that models highlight your stuff, but can also just destroy it as easily. Therefore, we give great importance to model selection. One of my best friends is the booker of Cole Mohr, this is how we got him for our first campaign.
Is there a photographer with whom you’re working together?
Quiz-question: which fashion-blogger is unable to write a full sentence, is licking his own asshole everyday and still earns more money than you, who has an abhorred office-job (about 15.000,- Dollar per month)?
No, it is not Sami Slimani – he owns more. And it is not Jessica Weiß - she knows how to write (and does not lick her own ass, as far as we know).
It is Bodhi. And different from Sami Slimani, Bodi is a dog.
The dog earns about 15.000,- Dollar per month with fashion-blogging. And all of that, just because his owner had the world-greatest-ideam to put men’s clothes on the dog – and than had the brilliant idea, to make a blog out of it.
Fashion brands as AMERICAN APPAREL, GANT and ASOS are paying hundreds of dollars, so that Bodhi is wearing their clothes. Well, if nobody else does it (besides maybe Sami - here for example).
We are definitely picking up role-models, looking at the top-earners Bodhi and Sami and are starting to smell our own assholes again. Maybe then we are finally going to have the style and the money.