We first came across SOPOPULAR a couple of years ago. The lookbook of their A/W 2012 collection landed in our hands. Cole Mohr, the famous model with a chest piece, was then showing the young label’s fashion.
A couple of days ago we came into Daniel Blechmann’s, head and soul of SOPOPULAR, studio in Berlin for a visit. In the interview he explained us why one should buy SOPOPULAR and why he only designs men’s fashion.
You’ve been producing very impressive lookbooks featuring models from the very start. Unusual for a young label. How did it happen?
Before i started designing for SOPOPULAR, i’d also worked as a stylist. Experience in styling had a big impact on me. Because when i design, i don’t only think in pieces, but in looks, from the shoes to the accessories to the model. I know that models highlight your stuff, but can also just destroy it as easily. Therefore, we give great importance to model selection. One of my best friends is the booker of Cole Mohr, this is how we got him for our first campaign.
Is there a photographer with whom you’re working together?