We first came across SOPOPULAR a couple of years ago. The lookbook of their A/W 2012 collection landed in our hands. Cole Mohr, the famous model with a chest piece, was then showing the young label’s fashion.
A couple of days ago we came into Daniel Blechmann’s, head and soul of SOPOPULAR, studio in Berlin for a visit. In the interview he explained us why one should buy SOPOPULAR and why he only designs men’s fashion.
You’ve been producing very impressive lookbooks featuring models from the very start. Unusual for a young label. How did it happen?
Before i started designing for SOPOPULAR, i’d also worked as a stylist. Experience in styling had a big impact on me. Because when i design, i don’t only think in pieces, but in looks, from the shoes to the accessories to the model. I know that models highlight your stuff, but can also just destroy it as easily. Therefore, we give great importance to model selection. One of my best friends is the booker of Cole Mohr, this is how we got him for our first campaign.
Is there a photographer with whom you’re working together?
The good thing about the current fall/winter-weather is, that one is finally allowed to wear clothes from the current fall/winter-collections. For example this really beautiful, and surely also really warm jumper by the Danish designer HENRIK VIBSKOV.
Not so good about the current autumn/winter-weather is by the way: everything else.
Well, we do not want to complain. As long as we are wearing that jumper.
You can order the sweater for an absolutely okay price of 250,- Euro, for example here.
Dandy Diary Ultras
Discovery of the Day MURKY Jewellery from Sweden! Soooo doooope!
Dandy of the Week: Mike the Ruler
Behind MURKY Jewellery, there are Mike Årsjö and Emelica Lidman. The designer-duo is living, designing and producing in Stockholm, they studied at the well-respected Royal College of Art in London and at the Konstfack in Stockholm.
2013, the founded MURKY Jewellery. Since then they design minimalistic, gloomy jewellery, which (mostly) is made of oxidised silver. The current collection holds finger-jewellery, which, so the creators, should serve the spiritual protection of the hand.