We first came across SOPOPULAR a couple of years ago. The lookbook of their A/W 2012 collection landed in our hands. Cole Mohr, the famous model with a chest piece, was then showing the young label’s fashion.
A couple of days ago we came into Daniel Blechmann’s, head and soul of SOPOPULAR, studio in Berlin for a visit. In the interview he explained us why one should buy SOPOPULAR and why he only designs men’s fashion.
You’ve been producing very impressive lookbooks featuring models from the very start. Unusual for a young label. How did it happen?
Before i started designing for SOPOPULAR, i’d also worked as a stylist. Experience in styling had a big impact on me. Because when i design, i don’t only think in pieces, but in looks, from the shoes to the accessories to the model. I know that models highlight your stuff, but can also just destroy it as easily. Therefore, we give great importance to model selection. One of my best friends is the booker of Cole Mohr, this is how we got him for our first campaign.
Is there a photographer with whom you’re working together?
A few weeks ago we spoke with the biggest (!) of all British photographers – RANKIN - on the phone, about how he managed to make the queen smile for a picture. Which meaningful role his parents had for the founding of Dazed & Confused. And about his new project – the RANKIN photo-booth – as well, of-course.
The first station of his RANKIN-photo-booth in Germany was the NOHO club in Hamburg, Dandy Jakob was there personally, to seat the top model Marie Nasemann on his lap for a photo, to drink Whiskey and to capture all of his poses (all in all: 4) in the booth.
Due to the fashion week in Berlin, the RANKIN-photo-booth finally came here to Berlin, to our favourite club, the PRINCE CHARLES, for the PREMIUM after party by the sexy Anita Tillmann.
Again with: Marie Nasemann, who is searching for new talents together with RANKIN and the Johnnie Walker Gold Label Reserve.
Who was not present at the PREMIUM afterparty, and therefore not in the photo-booth, not with the beautiful Marie and not with us, will have the chance to capture his or her picture for ever at the Berlinale, and to join the #GoldCelebration contest.
DANDY DIARY x JOHNNIE WALKER x HARRIS TWEED – Editorial
A few years ago, streetstyle-experts started wearing their jackets or coats around their shoulders, instead of putting their arms through their sleeves. The technical term for that is ‘coat slinging’.
Recently, the german newspaper BUNTE (!) reported about the styling-trend. ‘Coat slinging’ therefore officially became a ‘no-go’. So: dear friends with good taste, please stick your arms in your sleeves from now on.
Because a sleeve without an arm, is like Justin O’Shea without Veronika, like Cara Delevigne without eyebrows: somehow not complete.
In 2008, Scott Schuman (aka: The Sartorialist) has revealed the first case of ‘coat slinging’ on his blog, afterwards an epidemic broke out, from which the fashion-world still has not recovered.
It has been enough: put your jackets on properly again! Otherwise you appear like a gay fashion-journalist from 2010 (who would put his arms into sleeves nowadays)