Striking-Editorial: Givenchy 2014 Spring/Summer ‘Driving the Dunes of Erg Chebbi’

Our beloved friends from HYPEBEAST produced a truly striking editorial, which makes us think, why we are only shooting in lousy back yards in Berlin – and not like the American-Canadian-Honkongese colleagues, in the Sahara.

Sucks. but whatever.

With a (not very big) sack full of GIVENCHY-clothes the assiduous hypebeasts went to the desert and realised a shooting, which is perfect. Riccardo Tiscis African techno-tribal-patterns all of a sudden make sense in-front of the Moroccan setting and do not seem future-like, but totally fitting and authentic and unbelievably beautiful – and after a while again totally future in a desert-way.

Plus sandals hardly ever made so much sense in a shooting, like this one. Just for that this shoot is worth mentioning. 

Fotos: To Cheuk Yin

Von: Carl Jakob Haupt

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