This morning, following text message arrived straight from South Korea:
“안녕하십니까, 완전히 강한 SIGNUM x DANDY DIARY 의 이런 현재 L’ OFFICIEL HOMMES 에 야곱과 다윗입니다. 나는 관심을하여 공을 키스.”
We won’t translate this exactly, but it means, that our SIGNUM x DANDY DIARY Shirt can be found in the current issue of L’OFFICIEL HOMMES Korea – and look at that: No one else than Topmodel River Viiperi is wearing it. Yes, exactly that guy, who also attended ourFashion Week Party this summer. Now he belongs to the inner circle of DANDY DIARY, that’s for sure.
This reference in one of the greatest Magazines in the world is a big honor for us. To be honest: we suffered all day from a semi-errection because of this.
Of course we think now, that our shirt will be an absolute “Must Have” in Asia in no time, since we know all very well, which Trendsetter-Position the korean market has.
In excellent korean, we say: 네! 네! 네!
Since we were bored recently, we decided to take a stroll to the Bauhaus archive and were hanging out in front of their door.
In contrast to the occasion, we wore two de-conceptualised outfits, which by coincidence looked like the ones lying in the rented Lithuanian Mercedes. David was wearing a T-shirt and jeans by WEEKDAY, shoes by RAF SIMONS x ADIDAS, a jeans-jacket by DIESEL and a vintage-hair-cut from the 90s. I wore a black T-shirt by BOSS (Turkey fake), pants by G-STAR RAW, tennis-socks by H&M, a silk-bomber-jacket by DIESEL, shoes by PALLADIUM (of-course the model, that Brad Pitt is wearing all the time) and sunglasses by LESPECS.
After a few minutes we were chased by the guard and his dog (it was a leashed sheep dog) away from the court. Apparently we did not fit the concept.
We have been aware of it for a long time: ‘Food’ is the new ‘Fashion’
The sneakers-producer Reebok had similar thoughts, and released bacon on the market. Justification: ‘The CrossFit-community loves bacon.’
And since the CrossFit-community is an important market for Reebok, one can get bacon with his sneaker.
We ask ourselves now, when Adidas will release it’s own sausage with mustard. Since the soccer-community loves sausages with mustard. And they are an important sneaker-market. Or Nike it’s own hot dog, because of the football-community.
Well, the possibilities of this new market are endless. Beautiful, new world!
You cant go wrong with a black sneaker that looks like a snubnosed revolver. Our pick of the day Adidas ZX 500 2.0 black snake
A few weeks ago - one recognises easily because of my much darker, much loner and much more felted hair - we had a wild shooting with the photographer Marlen Stahlhuth and her team, in the most beautiful clothes from Herzogaurenach. Of course we wore nothing but ADIDAS (and as mentioned, felted hair).
The complete photo-series is going to be released in August in the ADIDAS ORIGINALS magazine – and we are already excited, to see what we look like. For sure verrrryyy sporty.
For the moment, you (and us! and us!) will have to be pleased with the so-called (ugh!) ‘behind the scenes’-pictures. But maybe that is enough for a quick Five-against-Willy.