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This morning, following text message arrived straight from South Korea:

“안녕하십니까, 완전히 강한 SIGNUM x DANDY DIARY 의 이런 현재 L’ OFFICIEL HOMMES 에 야곱과 다윗입니다. 나는 관심을하여 공을 키스.”

We won’t translate this exactly, but it means, that our SIGNUM x DANDY DIARY Shirt can be found in the current issue of L’OFFICIEL HOMMES Korea – and look at that: No one else than Topmodel River Viiperi is wearing it. Yes, exactly that guy, who also attended ourFashion Week Party this summer. Now he belongs to the inner circle of DANDY DIARY, that’s for sure.

This reference in one of the greatest Magazines in the world is a big honor for us. To be honest: we suffered all day from a semi-errection because of this.

Of course we think now, that our shirt will be an absolute “Must Have” in Asia in no time, since we know all very well, which Trendsetter-Position the korean market has.  

In excellent korean, we say: 네! 네! 네!

Von: Jakob






Lumbersexuality – simply fat, old Hipster!

After metrosexuality and spornosexuality, is it lumbersexuality going to be in?

Media as The GuardianThe Daily Beast and Buzzfeed presented ‘lumbersexual’ as the ‘next big thing’. Men with enormous beards and bellies in lumber-shirts, in work-boots, with wool-beanies on their heads and a freshly tapped beer in their hand.

But is that really the new trend? Men, who combine checked patterns with checked patterns, and who look like they have chucked some trees in the wood. No, not really. The look has been existing in the gay-scene for years (‘bears’ or ‘cubs’).

Plus we already know about the core-elements of the look (beard, lumber-shirt) from the hipster-scene. The picture (view the photo), which was used to express lumber-sexuality in a photo, has also been used to present the usual example of a hipster to their readers.

The hipster already was an anti-movement to the metro. The man became a man again. Sun-studios, picked eye-browes or shaved chests – all in all a no-go for the hipster. ‘Lumbersexuality’ is therefore no new anti-movement to metrosexuality, as it is celebrated in the media, but simply a continuation of the hipster-movement.

Therefore an old, fat hipster, who is drinking beer the whole day and who is just to distinguish by experts of ‘gay bears’. Therefore: no ‘next big thing’!

Von: Julian




Dandy Candy at last nights premier in . Dave wearing X shirt Jakob wearing @kinderandtank sweater cheers!

#escalade #berlin #dandydiary #signum