Seoul Fashion Week: Groundwave A/W 2013-14

Groundwave is one of our favorite Korean brands. Last year we met designer Sun Ho for an interview about his work in his studio in Seoul.

His collection for the A/W 2012-2013 season, was presented on the 54th floor of the IFC Mall. A location so high above Seoul that your ears were cracking when taking up the elevator.

Groundwave is staying true to itself:

They were showing minimalistic fashion that impresses with shape and material selections. The arms of his XXL jackets are so long, that the hands of his models run the risk of disappearing underneath his creations.

Neoprene, a material designers have been using remarkably often this season is also utilized at Groundwave. Square jackets for example are being shown in the functional design.

Classic pieces of men’s fashion, for example the bomber jacket and the peacoat were re-interpreted by Kim Sun Ho. This is a way of treating fashion history that we also know from fellow Korean, JUUN. J. He too references classic pieces time and again in his designs, not the trench coat.

Von: David Kurt Karl Roth

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