Reading tip: To Pay or Not to Pay: Blogging

Collaboration between a fashion brand and a fashion blogger makes a step further. Because fashion brands and their agencies are starting to recognize the relevance of fashion blogs. And bloggers themselves start recognizing their power and significance.

Internationally renowned fashion bloggers are now demanding money. Real money. In WWD, there is an interesting article to read. To Pay or Not to Pay: A Closer Look at Bloggers Business. It critically questions whether it is justified when a world-renowned blogger calls for a 50,000 Euro cooperation with a brand.

Also worth reading is the answer of the blogosphere to the critical article. To read at Independent Bloggers.


Von: David Kurt Karl Roth

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