Fashion is becoming more important for many men. Times when they spent their money exclusively on beer, cars and Blitz Illu seem to be over. Current statistics indicate that men spend more and more cash on their clothes.
According to American Express, the Y generation – men born after 1982, spend more money on fashion than any generation before. Fashion Telegraph addressed the issue:
The reputation of menswear has long been shackled by the image of begrudging males sitting outside female changing rooms on endless, uninspiring weekend quests to department stores. Or the stalwart socks and tie or socks and knitwear combo invariably bought for fathers and grandfathers across the British nation for birthdays and holidays, alike..To the complete article.
Von: David Kurt Karl Roth