Marc Jacobs is new Diet Coke Creative Director

Fashion designer and muscleman Marc Jacobs is the new creative director at Diet Coke.  He is the successor of French designer Jean-Paul Gaultier. Jacobs will be starring in Diet Coke TV ad and will be designing the bottles and packaging of the low-calorie coke.

“We wanted it to be colorful and fun”, says Jacobs about the design. Time to get excited to find out what the man with an affinity for comic tattoos thought of. The first results can be seen next month.

Until then we’ll have to kill some time with the above preview photos for the campaign.

Jacobs opens the Diet Coke with an authentic grin, Jacobs drinks Diet Coke moving lasciviously, Jacobs spills Diet Coke, Jacobs crushes Diet Coke. All of which he does in a very sexy manner.

Von: David Kurt Karl Roth

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