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Maison Martin Margiela X H&M: Recycling Old Designs – the Cheap Version

Those who want cheap old MAISON MARTIN MARGIELA-Designs doesn’t have to go to a flea market can instead find them at Swedish junk-giant H&M starting from 15 November 2012.

That’s because the MAISON MARTIN MARGIELA collection for the Swedish retailer will be compiled exclusively of recycled Margiela designs. At least that’s what H&M claim in a sponsored PR interview with British men’s magazine GQ.

 An anonymous Interviewee states there:

“The collection is a series of re-editions, featuring Maison Martin Margiela garments from various seasons since menswear was introduced in 1998. Each garment will be labelled detailing the year and season of origin. The re-editions have been selected not only because of their importance in the history of the Maison, but so the H&M collection will comprise a full wardrobe for men. There are re-editions of coats, suits, denim, shirts, sweaters, shoes and accessories.”

The reason for a re-issue collection is revealed by the unknown representative as well:

 The first Polaroids of the collection are already available, too. The pieces of the MAISON MARGIELA collection can be bought at H&M from 15 November 2012. We recommend not to though, by the way. Here’s why (see our article from June 2012)

“Eine Kooperation zu diesem Zeitpunkt wäre eine Enttäuschung. Denn Martin Margiela ist, oder war, das Avantgardelabel der Modebranche. Wenn man nun mit H&M zusammenarbeitet, dann gehört man mit dieser Entscheidung nicht zur Vorhut, nein, man ist ein Nachzügler.

Denn wie wir alle wissen, hat H&M schon mit Gott, Karl Lagerfeld, und der Welt, Cavalli & Co. zusammengearbeitet. Also: Martin, du Phantom der Mode, lass es sein.”

Von: Jakob

LOOKS

LOOKBOOKS

NEWS

 

Mega-Increase: Hedi Slimane has doubled the Sales of SAINT LAURENT within just three Years

One can say whatever he wants about the obsolete skinny-silhouette, the always-same leather jackets or the steady recourse to the 1970s and glam-rock: people are buying that shit.

Since Hedi Slimane became the creative director at SAINT LAURENT three years ago, the sales have doubled. Only in 2014 the annual sales climbed up to 27 percent to 707 million dollars – that has been released by the luxury concern KERING, to which Saint Laurent belongs.

For forward-approached and avant-gardistic fashion that is not much of a good sign.

It is going to be interesting to see, if GUCCI is going to proceed after the same principle. The Italian label is by far the biggest brand under the KERING-concern, with 3,5 billion dollars of sales per year – and has a new creative director, Alessandro Michele, since this year.

Von: Julian

SPECIAL

TRENDS

 

C’est cool: Patches!

We are urgently asking for jackets, pants or sweaters, which carry an uncountable amount of patches.

Since we do not have time, nor the passion for a fabulous DIY-piece, were hereby want to ask all the PR-agencies on the planet to send us designs by their fashion-designers, which have patches on them (you can find the address in our legal info)

As often, Raf Simons was the pioneer of the trend ‘patches’. Or at least the designer, who’s influence can also be found in the collections by other designers. Simons showed designs in his SS 2015 collection, which showed images of personal memories (friends, family, astronauts, sharks etc.). He used the patches as some sort of mood board.

Kit Neale and Astrid Andersen have refined their pants with patches in their current collections (AW 2015). Sandro PARIS did the same with their already mega-hot leather jackets. And the Danish young designer Martin Mitchell made a jeans-vest.

The rule ‘the more the better’ counts of-course also for the patches trend! Go for it!

Von: Julian

INSTAGRAM

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As usual terrifc setdesign at Henrik Vibskov!

#parisfashionweek

VIDEO

FASHION SHOWS

 

New York Fashion Week: Hood by Air AW 2015

HOOD BY AIR presented their new collection ‘Daddy’ in a cellar-like setting at the Wall Street, the centrum of finance.

The mastermind behind HBA, Shayne Oliver, showed classics from the world of fashion, like button-down shirts, sweaters and polo t-shirts in the typical unisex Hood by Air Silhouette. Therefore it came to an hybrid between polo shirt and dress. Or camel coat and tank top.

The models wore locks in-front of their mouths and tights over their heads, like burglars. The soundtrack of the show, total freedom, was ended drastically, followed by jazz, underlined with the statement of the Empire:

“I wanna show you a faggot really can run this company”.

It becomes obvious how appreciated HBA is also in the art-world, when looking at the guests who attended the show, for example Klaus Biesenbach and Grace Coddington.

It seems that HBA, even after the diss by their once supporter A$AP ROCKY, is still very hip.