Those who want cheap old MAISON MARTIN MARGIELA-Designs doesn’t have to go to a flea market can instead find them at Swedish junk-giant H&M starting from 15 November 2012.
That’s because the MAISON MARTIN MARGIELA collection for the Swedish retailer will be compiled exclusively of recycled Margiela designs. At least that’s what H&M claim in a sponsored PR interview with British men’s magazine GQ.
An anonymous Interviewee states there:
“The collection is a series of re-editions, featuring Maison Martin Margiela garments from various seasons since menswear was introduced in 1998. Each garment will be labelled detailing the year and season of origin. The re-editions have been selected not only because of their importance in the history of the Maison, but so the H&M collection will comprise a full wardrobe for men. There are re-editions of coats, suits, denim, shirts, sweaters, shoes and accessories.”
The reason for a re-issue collection is revealed by the unknown representative as well:
The first Polaroids of the collection are already available, too. The pieces of the MAISON MARGIELA collection can be bought at H&M from 15 November 2012. We recommend not to though, by the way. Here’s why (see our article from June 2012)
“Eine Kooperation zu diesem Zeitpunkt wäre eine Enttäuschung. Denn Martin Margiela ist, oder war, das Avantgardelabel der Modebranche. Wenn man nun mit H&M zusammenarbeitet, dann gehört man mit dieser Entscheidung nicht zur Vorhut, nein, man ist ein Nachzügler.
Denn wie wir alle wissen, hat H&M schon mit Gott, Karl Lagerfeld, und der Welt, Cavalli & Co. zusammengearbeitet. Also: Martin, du Phantom der Mode, lass es sein.”
Since we were bored recently, we decided to take a stroll to the Bauhaus archive and were hanging out in front of their door.
In contrast to the occasion, we wore two de-conceptualised outfits, which by coincidence looked like the ones lying in the rented Lithuanian Mercedes. David was wearing a T-shirt and jeans by WEEKDAY, shoes by RAF SIMONS x ADIDAS, a jeans-jacket by DIESEL and a vintage-hair-cut from the 90s. I wore a black T-shirt by BOSS (Turkey fake), pants by G-STAR RAW, tennis-socks by H&M, a silk-bomber-jacket by DIESEL, shoes by PALLADIUM (of-course the model, that Brad Pitt is wearing all the time) and sunglasses by LESPECS.
After a few minutes we were chased by the guard and his dog (it was a leashed sheep dog) away from the court. Apparently we did not fit the concept.
We have been aware of it for a long time: ‘Food’ is the new ‘Fashion’
The sneakers-producer Reebok had similar thoughts, and released bacon on the market. Justification: ‘The CrossFit-community loves bacon.’
And since the CrossFit-community is an important market for Reebok, one can get bacon with his sneaker.
We ask ourselves now, when Adidas will release it’s own sausage with mustard. Since the soccer-community loves sausages with mustard. And they are an important sneaker-market. Or Nike it’s own hot dog, because of the football-community.
Well, the possibilities of this new market are endless. Beautiful, new world!
What a delicious ad this is! @kangaroos yes yo!
A few weeks ago - one recognises easily because of my much darker, much loner and much more felted hair - we had a wild shooting with the photographer Marlen Stahlhuth and her team, in the most beautiful clothes from Herzogaurenach. Of course we wore nothing but ADIDAS (and as mentioned, felted hair).
The complete photo-series is going to be released in August in the ADIDAS ORIGINALS magazine – and we are already excited, to see what we look like. For sure verrrryyy sporty.
For the moment, you (and us! and us!) will have to be pleased with the so-called (ugh!) ‘behind the scenes’-pictures. But maybe that is enough for a quick Five-against-Willy.