SSAP is a new menswear-label straight from New York City, so to speak. Creators of it write the following on their homepage: “SSAP’s guiding principle is to redefine classic menswear with a radical aesthetic that still fits for everyday life.”
We find it super, of course: radicality and Everyday life. A fine combination, one should have, if only it wasn’t so long, tattooed on one’s knuckles.
The clothes are also great. Classical New York-streetwear with nice twists. Die Klamotten sind natürlich auch gut. Klassische New Yorker Streetwear mit netten Twists. Absolutely wearable, absolutely unassailable.
Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).
On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.
Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.