Last weekend we went to London. Of course not just for the fun of it, but to take a closer look around at TOPMAN.
That’s because we went searching for three ambassadors in the past three months: the first three German Topmen. And those three (Stefan, Alex, and Micha) went with us, naturally.
Apart from extensive personal-shopping (this means nothing else than drinking beer in a V.I.P. lounge-like area while hard-working staff gather dozens of clothes for you) and entertaining evening activities (Topman Alex sang Kylie Minogue songs during the dinner at SOHO House), we had the opportunity to get some insights into the Design and Marketing routines at TOPMAN, of course. Details will follow.
For the above picture will have to do, which was taken on the first evening right before David and I lost the rest of the group – and with them all cards and cash – somewhere in East London. We had no choice but nicking half-empty bottles of beer from sleeping Englishmen and mosh to rough pop music.
The photo – this must be mentioned – is an homage to a) 1990’s Boybands (EAST 17) and b) drunk gangs from the suburbs. We think we pretty much nailed it.
Quiz-question: which fashion-blogger is unable to write a full sentence, is licking his own asshole everyday and still earns more money than you, who has an abhorred office-job (about 15.000,- Dollar per month)?
No, it is not Sami Slimani – he owns more. And it is not Jessica Weiß - she knows how to write (and does not lick her own ass, as far as we know).
It is Bodhi. And different from Sami Slimani, Bodi is a dog.
The dog earns about 15.000,- Dollar per month with fashion-blogging. And all of that, just because his owner had the world-greatest-ideam to put men’s clothes on the dog – and than had the brilliant idea, to make a blog out of it.
Fashion brands as AMERICAN APPAREL, GANT and ASOS are paying hundreds of dollars, so that Bodhi is wearing their clothes. Well, if nobody else does it (besides maybe Sami - here for example).
We are definitely picking up role-models, looking at the top-earners Bodhi and Sami and are starting to smell our own assholes again. Maybe then we are finally going to have the style and the money.