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Last weekend we went to London. Of course not just for the fun of it, but to take a closer look around at TOPMAN.

That’s because we went searching for three ambassadors in the past three months: the first three German Topmen. And those three (Stefan, Alex, and Micha) went with us, naturally.

Apart from extensive personal-shopping (this means nothing else than drinking beer in a V.I.P. lounge-like area while hard-working staff gather dozens of clothes for you) and entertaining evening activities (Topman Alex sang Kylie Minogue songs during the dinner at SOHO House), we had the opportunity to get some insights into the Design and Marketing routines at TOPMAN, of course. Details will follow.

For the above picture will have to do, which was taken on the first evening right before David and I lost the rest of the group – and with them all cards and cash – somewhere in East London. We had no choice but nicking half-empty bottles of beer from sleeping Englishmen and mosh to rough pop music.

The photo – this must be mentioned – is an homage to a) 1990’s Boybands (EAST 17) and b) drunk gangs from the suburbs. We think we pretty much nailed it.

Von: Jakob

LOOKBOOKS

TRENDS

 

Inflationary, bad: Wood-Sunglasses!

On a daily-bases, press-releases by labels are reaching us, which have specialised in the production of sunglasses out of wood.

They are boasting themselves with sustainability. Are praising their work with totally funny slogans like ‘Woody since 2012′, ‘In Wood We Trust’ or ‘Done by nature, designed for your eyes’.

All die Holzbrillen-Designs von Marken wie Kerbholz, Stadtholz, Wood Fellas, WOODONE, ROLF Spectacles, Eric Lauer, Enzo Forciniti, Scherler oder Zeitgeist Berlin tun das nicht.

The Berlin-based label with the original name ‘Stadtholz’ is assuring that one ‘really has a piece of nature on their nose’, when purchasing their glasses.

But does one want that?! Having a piece of nature on your nose, when it looks bad. Sustainability is great and all. But fashion is mainly about design. And that should look good.

Plus, there is nothing more annoying than labels, who are massively pining ‘sustainability’ on their flag. Most of the times it is exactly those labels, who have as much to do with sustainability as bumm-bumm-Boris with the smart usage of Twitter. Not a lot.

Von: Julian

NEWS

 

KRISVANASSCHE is not going to be continued!

Shortly after Scott Sternberg announced the end of Band of OutsidersKris Van Assche has also informed the public, that the label, which also carries his name, is not going to be continued.

Kris Van Assche will mainly concentrate on his work for DIOR HOMME. The Belgian designer announced the end of his label through a hand-written letter which  he gave to his business partners and the press.

‘Times are tough for independent labels.’, Van Assche said to WWD. ‘This wonderful adventure has reached a point where I feel the need to take a break and some distance to better think about how to develop my brand in the future.’

We will miss the sporty-but-buttoned-up aesthetics by KRISVANASSCHE!

Von: Julian

LOOKS

SPECIAL

VIDEO

FASHION SHOWS

 

New York Fashion Week: Hood by Air AW 2015

HOOD BY AIR presented their new collection ‘Daddy’ in a cellar-like setting at the Wall Street, the centrum of finance.

The mastermind behind HBA, Shayne Oliver, showed classics from the world of fashion, like button-down shirts, sweaters and polo t-shirts in the typical unisex Hood by Air Silhouette. Therefore it came to an hybrid between polo shirt and dress. Or camel coat and tank top.

The models wore locks in-front of their mouths and tights over their heads, like burglars. The soundtrack of the show, total freedom, was ended drastically, followed by jazz, underlined with the statement of the Empire:

“I wanna show you a faggot really can run this company”.

It becomes obvious how appreciated HBA is also in the art-world, when looking at the guests who attended the show, for example Klaus Biesenbach and Grace Coddington.

It seems that HBA, even after the diss by their once supporter A$AP ROCKY, is still very hip.

 

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