Last weekend we went to London. Of course not just for the fun of it, but to take a closer look around at TOPMAN.
That’s because we went searching for three ambassadors in the past three months: the first three German Topmen. And those three (Stefan, Alex, and Micha) went with us, naturally.
Apart from extensive personal-shopping (this means nothing else than drinking beer in a V.I.P. lounge-like area while hard-working staff gather dozens of clothes for you) and entertaining evening activities (Topman Alex sang Kylie Minogue songs during the dinner at SOHO House), we had the opportunity to get some insights into the Design and Marketing routines at TOPMAN, of course. Details will follow.
For the above picture will have to do, which was taken on the first evening right before David and I lost the rest of the group – and with them all cards and cash – somewhere in East London. We had no choice but nicking half-empty bottles of beer from sleeping Englishmen and mosh to rough pop music.
The photo – this must be mentioned – is an homage to a) 1990’s Boybands (EAST 17) and b) drunk gangs from the suburbs. We think we pretty much nailed it.
Exclusively for Dandy Diary: HOOD by AIR Backstage – Pitti Uomo
☮ Winter of Love ☮
A few years ago, streetstyle-experts started wearing their jackets or coats around their shoulders, instead of putting their arms through their sleeves. The technical term for that is ‘coat slinging’.
Recently, the german newspaper BUNTE (!) reported about the styling-trend. ‘Coat slinging’ therefore officially became a ‘no-go’. So: dear friends with good taste, please stick your arms in your sleeves from now on.
Because a sleeve without an arm, is like Justin O’Shea without Veronika, like Cara Delevigne without eyebrows: somehow not complete.
In 2008, Scott Schuman (aka: The Sartorialist) has revealed the first case of ‘coat slinging’ on his blog, afterwards an epidemic broke out, from which the fashion-world still has not recovered.
It has been enough: put your jackets on properly again! Otherwise you appear like a gay fashion-journalist from 2010 (who would put his arms into sleeves nowadays)