Andrea Roedig is wondering in TAZ how the ‘almost offensively” simple equation of “Shopping equals party” of American chav fashion brand ABERCROMBIE & FITCH can work so well.
Moreover, she notices that ‘the show of lick spit model clones, advertising aesthetics and marketing strategy are a complete gay fest. A&F is virtually obsessed by the naked male chest. Shopping is set up like a dark techno party.’
“I have been wondering for a long time why it’s the wannabe tough guys and machos that usually consider ‘gay’ an insult on the school yard that are going crazy over these over-the-top homo aesthetics and gay shop openings, having taken it in to their macho lives.
Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).
On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.
Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.