Andrea Roedig is wondering in TAZ how the ‘almost offensively” simple equation of “Shopping equals party” of American chav fashion brand ABERCROMBIE & FITCH can work so well.
Moreover, she notices that ‘the show of lick spit model clones, advertising aesthetics and marketing strategy are a complete gay fest. A&F is virtually obsessed by the naked male chest. Shopping is set up like a dark techno party.’
“I have been wondering for a long time why it’s the wannabe tough guys and machos that usually consider ‘gay’ an insult on the school yard that are going crazy over these over-the-top homo aesthetics and gay shop openings, having taken it in to their macho lives.
Quiz-question: which fashion-blogger is unable to write a full sentence, is licking his own asshole everyday and still earns more money than you, who has an abhorred office-job (about 15.000,- Dollar per month)?
No, it is not Sami Slimani – he owns more. And it is not Jessica Weiß - she knows how to write (and does not lick her own ass, as far as we know).
It is Bodhi. And different from Sami Slimani, Bodi is a dog.
The dog earns about 15.000,- Dollar per month with fashion-blogging. And all of that, just because his owner had the world-greatest-ideam to put men’s clothes on the dog – and than had the brilliant idea, to make a blog out of it.
Fashion brands as AMERICAN APPAREL, GANT and ASOS are paying hundreds of dollars, so that Bodhi is wearing their clothes. Well, if nobody else does it (besides maybe Sami - here for example).
We are definitely picking up role-models, looking at the top-earners Bodhi and Sami and are starting to smell our own assholes again. Maybe then we are finally going to have the style and the money.