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Good Read: profitable misunderstanding – Gay aesthetics at Abercrombie & Fitch (TAZ)

 

 

Andrea Roedig is wondering in TAZ how the ‘almost offensively” simple equation of “Shopping equals party” of American chav fashion brand ABERCROMBIE & FITCH can work so well.

Moreover, she notices that ‘the show of lick spit model clones, advertising aesthetics and marketing strategy are a complete gay fest. A&F is virtually obsessed by the naked male chest. Shopping is set up like a dark techno party.’

You can find the entire article, including the great comment by TAZ reader Jan Claus, here:

“I have been wondering for a long time why it’s the wannabe tough guys and machos that usually consider ‘gay’ an insult on the school yard that are going crazy over these over-the-top homo aesthetics and gay shop openings, having  taken it in to their macho lives.

Von: Jakob

NEWS

 

A very beautiful Sweater for this very shitty Weather: HENRIK VIBSKOV Fall/Winter 2014 Sweater

The good thing about the current fall/winter-weather is, that one is finally allowed to wear clothes from the current fall/winter-collections. For example this really beautiful, and surely also really warm jumper by the Danish designer HENRIK VIBSKOV.

Not so good about the current autumn/winter-weather is by the way: everything else.

Well, we do not want to complain. As long as we are wearing that jumper.

You can order the sweater for an absolutely okay price of 250,- Euro, for example here

Von: Julian

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Swaglord Tony Ward shot by Swaglord II. @felixkrueger for BossSwaglords @wormlandfashion

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LOOKBOOKS

 

MURKY Jewellery

Behind MURKY Jewellery, there are Mike Årsjö and Emelica Lidman. The designer-duo is living, designing and producing in Stockholm, they studied at the well-respected Royal College of Art in London and at the Konstfack in Stockholm.

2013, the founded MURKY Jewellery. Since then they design minimalistic, gloomy jewellery, which (mostly) is made of oxidised silver. The current collection holds finger-jewellery, which, so the creators, should serve the spiritual protection of the hand.

The hot jewellery by MURKY is available at XXX Berlin and at Platina Gallery in Stockholm!

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