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Good Read: profitable misunderstanding – Gay aesthetics at Abercrombie & Fitch (TAZ)

 

 

Andrea Roedig is wondering in TAZ how the ‘almost offensively” simple equation of “Shopping equals party” of American chav fashion brand ABERCROMBIE & FITCH can work so well.

Moreover, she notices that ‘the show of lick spit model clones, advertising aesthetics and marketing strategy are a complete gay fest. A&F is virtually obsessed by the naked male chest. Shopping is set up like a dark techno party.’

You can find the entire article, including the great comment by TAZ reader Jan Claus, here:

“I have been wondering for a long time why it’s the wannabe tough guys and machos that usually consider ‘gay’ an insult on the school yard that are going crazy over these over-the-top homo aesthetics and gay shop openings, having  taken it in to their macho lives.

Von: Jakob

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Bean Bag and Box: Alexander Wang is also doing Interior

ALEXANDER WANG is daring to touch another, more peripheral, fashion-issue after the H&M-cooperation: Interior.

He designed a ‘Bean Bag Chair’ for the Italian label Poltrona Frau and a booze-case – or rather wrapped it with black leather.

For 8.800,- dollars you can buy the luxurious bean bag, for 18.500,- dollar the box. One can only hope, that Wang used his own ball-skin for the pieces, considering the price. Everything else would be: rude.

Von: Julian

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No-Go: Coat Slinging!

 

A few years ago, streetstyle-experts started wearing their jackets or coats around their shoulders, instead of putting their arms through their sleeves. The technical term for that is ‘coat slinging’.

Recently, the german newspaper BUNTE (!) reported about the styling-trend. ‘Coat slinging’ therefore officially became a ‘no-go’. So: dear friends with good taste, please stick your arms in your sleeves from now on.

Because a sleeve without an arm, is like Justin O’Shea without Veronika, like Cara Delevigne without eyebrows: somehow not complete.

In 2008, Scott Schuman (aka: The Sartorialist) has revealed the first case of ‘coat slinging’ on his blog, afterwards an epidemic broke out, from which the fashion-world still has not recovered.

It has been enough: put your jackets on properly again! Otherwise you appear like a gay fashion-journalist from 2010 (who would put his arms into sleeves nowadays)

Von: Julian

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As usual terrifc setdesign at Henrik Vibskov!

#parisfashionweek

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