Reading tip: From Pitti to Paris, Men are the New Women
During Rio Fashion Week in January i had an opportunity to personally meet Imran Amed, the founder of Business of Fashion. A gentleman, visionary and a master of the dance floor.
He’s occupied himself with the topic of the megatrend of men’s fashion under the title From Pitti to Paris, Men are the New Women. An interesting, currently very relevant topic, since the luxury market for men’s fashion is growing by 14 percent yearly, twice as fast as the women’s fashion market is.
Amed beleives that three factors are responsible for the boom: streetstyle blogs, color and print, as well as the revival of sharply cut suits.
“Men are the new women,” or so went the refrain of the fashion pack who have travelled from London to Florence to Milan to Paris over the last three weeks, taking in the menswear collections for Spring/Summer 2013. You can read the whole article in Business of Fashion.
