Graffiti artist KIDULT from Paris who is known for painting the stores of the big fashion labels published a 15-minute video explaining the political motives behind his work.
Among other things, the activist says the following:
“One should never underestimate the political and social power of graffiti.”
While keeping in mind that KIDULT’s stunts are usually entertaining we have a different opinion on the subject matter. We think, that one should never overestimate the social and political power of graffiti. The type of protest and art, applied by KIDULT have been around for decades, they have become utterly mainstream, and are even being incorporated into the business world. KIDULT does point this out himself but then doesn’t do anything about it.
Marc Jacobs demonstrated that these rather dull attempts of criticizing capitalism can be turned around quite easily. He had T-Shirts printed featuring photos of his store that had been vandalized by KIDULT, and sold those for 700 USD a piece.
Whoever is interested in watching the apocalyptic KIDULT video regardless can do that below. But please don’t take it seriously. Change is hardly ever initiated from the outside and even less so by graffiti on shop windows.