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Campaign: Dior Homme – Fall/Winter 2012

Wir hatten neulich ja schon darauf hingewiesen, dass es im Winter schwer angesagt sein wird, unter dem Hemd noch einen weiteren Kragen zu tragen. In besonderer Perfektion hat das jetzt auch DIOR HOMME in seiner Winterkampagne gezeigt. Dort sehen wir einen schmalen Stehkragen unter dem eigentlichen Hemdkragen. Sehr gut! Fotografiert wurde die Kampagne von Karl Lagerfeld, gestylt vom Dänen Jacob K – und allem Anschein nach richtet sie sich in erster Linie an die kaufkräftigen Märkte in Fernost. We have already pointed out recently, that it will be super trendy in winter, to wear a yet another collar under the shirt. DIOR HOMME has now shown it in their winter campaign in particular perfection. There we can see a narrow collar underneath the actual shirt collar. Very good! The campaign was photographed by Karl Lagerfeld, styled by the dane Jacob K – and apparently it is directed primarily for the affluent markets in the Far East. Zestril

Von: Jakob





BREAD & BUTTER: The Insanity continues

A few seconds after the end of the fashion week in Berlin and the somehow related fashion convention, the press release arrived at the dandy house: ‘BREAD & BUTTER is going to take place in summer 2015′

Currently the BBB-head Karl- Heinz Müller is allowing online votes, about if the convention should take place in summer or not. The ending of the voting does not seem to be too important. His decision has been made.

We could not believe anyway, that the uber-boss Kalle M. is going to set his mind after some voting to decide. We more-so guess, that he is going to try to recreate his honour, after he had to cancel the BBB this january and his GmbH had to announce insolvency.

Müller says about the BBB-combeback: ‘We are working on the concept for july 2015, because we can not solve the challenge that is given in the industry with a conventional convention’

Anita Tillmann, of the competing convention PREMIUM, would agree with him on that for sure, since she once accused him‘They are not working on their concept and do not compromise with the needs of the local market.’

The main corner stone of the new BREAD & BUTTER-concept should be the following, according to Müller:

  • The location continues to be Berlin-Tempelhof
  • An earlier date for the same amount of days happening: Thursday until Saturday, 02. – 04.july 2015
  • Clear conceptions of modern clusters of different target groups
  • ‘Design & Agents Area’ for sales agencies for different target groups
  • ‘Lean Management & Production’, which makes the square-meter price much cheaper
  • Clearly defined sectors for invited specialized visitors (B2B)
  • Defined ‘Consumer Section’ for marketing activities of the brands & labels (B2C)
  • Largely planned evening-happenings like parties, concerts or festivals embedding the brands and sponsors
  • Embedding of more brands from the lifestyle section, outside of the fashion industry

Especially the split-up between the B2B – and the B2C-section, the integration of not-fashion brands and the very interesting dates (Thursday until Sunday!) are standing out. We are excited to observe, if the rest of the industry is going to go the same way.

The insolvency-consultant of the BREAD & BUTTER GmbH, Graf Brockdorff, is also carrying the reorientation: ‘For the relaunch, the needed financial support is given through investors.’

That would already be more, then at the last, the failed BREAD & BUTTER.

Welcome Back Kalle!

Von: Julian




No-Go: Coat Slinging!


A few years ago, streetstyle-experts started wearing their jackets or coats around their shoulders, instead of putting their arms through their sleeves. The technical term for that is ‘coat slinging’.

Recently, the german newspaper BUNTE (!) reported about the styling-trend. ‘Coat slinging’ therefore officially became a ‘no-go’. So: dear friends with good taste, please stick your arms in your sleeves from now on.

Because a sleeve without an arm, is like Justin O’Shea without Veronika, like Cara Delevigne without eyebrows: somehow not complete.

In 2008, Scott Schuman (aka: The Sartorialist) has revealed the first case of ‘coat slinging’ on his blog, afterwards an epidemic broke out, from which the fashion-world still has not recovered.

It has been enough: put your jackets on properly again! Otherwise you appear like a gay fashion-journalist from 2010 (who would put his arms into sleeves nowadays)

Von: Julian



As usual terrifc setdesign at Henrik Vibskov!