Swiss label has shown their new collection during Bread & Butter (BBB) fashion fair. hat die schweizer Marke STRELLSON ihre neue Kollektion gezeigt. We were, unfortunately, too busy with cleaning up and criminal complaints in the aftermath of our party and couldn’t drop by.
Thanks internet, we’ve found a short video by STRELLSON for BBB which made us curious.
So we’ve simply asked the creative director of the brand, Marco Tomasi (47), a few questions about new STRELLSON collection and about coming trends in men’s fashion.
Marco, what’s new in the coming season?
There is a lot that is new at Strellson. Related to the collection, we are bringing out a Strellson Premium Spring/Summer 2013 Capsule collection on the topic “Black and White”; glenchecks, pepitas, houndstooth are combined with prints and color blocks. This involves combination of tradition and modernity.
What kind of man did you have in mind when you designed the collection?
We always think of the same man when dealing with the new collection: a confident, modern man who knows what he wants and brings his own personality into line. Likewise, at the beginning of each collection the essence of the brand is in focus.
In the video to your BBB one can see many shades of blue. What colors will be announced in the coming season?
Besides the blue storyline that’s inspired by Shades of Indigo, more color schemes such as “Dark Red, Red, Orange” and “Olive-green, Lemon” color family as the trend. It is important to put these colors not only as contrasts, but to combine the total look.
What do you think of the current sportswear trend?
The Olympics certainly have an above-average influence on activewear brands . Active sportswear has been influencing various fields of fashion for a rather long time and has thereby set too many new trends.
What’s your guess? Next year, the big trend in menswear.
Everything’s becoming cleaner, more formal, but in a natural, self-evident kind of way. Clothing as part of a man’s style and way of being.
Great! New suitcases by SAMSONITE. Thanks, yo!
Dandy of the Week: Daniel Sturridge
Dandys in Tlolu Shirts
After metrosexuality and spornosexuality, is it lumbersexuality going to be in?
Media as The Guardian, The Daily Beast and Buzzfeed presented ‘lumbersexual’ as the ‘next big thing’. Men with enormous beards and bellies in lumber-shirts, in work-boots, with wool-beanies on their heads and a freshly tapped beer in their hand.
But is that really the new trend? Men, who combine checked patterns with checked patterns, and who look like they have chucked some trees in the wood. No, not really. The look has been existing in the gay-scene for years (‘bears’ or ‘cubs’).
Plus we already know about the core-elements of the look (beard, lumber-shirt) from the hipster-scene. The picture (view the photo), which was used to express lumber-sexuality in a photo, has also been used to present the usual example of a hipster to their readers.
The hipster already was an anti-movement to the metro. The man became a man again. Sun-studios, picked eye-browes or shaved chests – all in all a no-go for the hipster. ‘Lumbersexuality’ is therefore no new anti-movement to metrosexuality, as it is celebrated in the media, but simply a continuation of the hipster-movement.
Therefore an old, fat hipster, who is drinking beer the whole day and who is just to distinguish by experts of ‘gay bears’. Therefore: no ‘next big thing’!