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Interview: 5 Questions to Marco Tomasi, STRELLSON Creative Director

Swiss label has shown their new collection during Bread & Butter (BBB) fashion fair. hat die schweizer Marke STRELLSON ihre neue Kollektion gezeigt. We were, unfortunately, too busy with cleaning up and criminal complaints in the aftermath of our party and couldn’t drop by. 

Thanks internet, we’ve found a short video by STRELLSON for BBB  which made us curious.

So we’ve simply asked the creative director of the brand, Marco Tomasi (47), a few questions about new STRELLSON collection and about coming trends in men’s fashion.

Marco, what’s new in the coming season?

There is a lot that is new at Strellson. Related to the collection, we are bringing out a Strellson Premium Spring/Summer 2013 Capsule collection on the topic “Black and White”; glenchecks, pepitas, houndstooth are combined with prints and color blocks. This involves combination of tradition and modernity.

What kind of man did you have in mind when you designed the collection?

We always think of the same man when dealing with the new collection: a confident, modern man who knows what he wants and brings his own personality into line. Likewise, at the beginning of each collection the essence of the brand is in focus.

In the video to your BBB one can see many shades of blue. What colors will be announced in the coming season?

Besides the blue storyline that’s inspired by Shades of Indigo, more color schemes such as “Dark Red, Red, Orange” and “Olive-green, Lemon” color family as the trend. It is important to put these colors not only as contrasts, but to combine the total look.

What do you think of the current sportswear trend?

The Olympics certainly have an above-average influence on activewear brands . Active sportswear has been influencing various fields of fashion for a rather long time and has thereby set too many new trends.

What’s your guess? Next year, the big trend in menswear.

Everything’s becoming cleaner, more formal, but in a natural, self-evident kind of way. Clothing as part of a man’s style and way of being.

Von: Jakob

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Anna Wintour: How the VOGUE KIMYE Cover arose!

Doesn’t matter what Kim Kardashian and Kanye West are doing (XXL-back presentation, cheezy music-video making, wearing red shoes, coming late to the LANVIN show during the Paris fashion week) – everything and really everything is used either as a headline or often as very-funny photoshop-masterpieces made by the World Wide Web.

No VOGUE cover has caused a bigger discussion this year than the one, that shows KIMYE happily together.

The i-net mob indicted Anna Wintour and her myrmidons. One felt betrayed. The bible of style VOGUE all of a sudden lost style. Also fashion-celebrities commented on the cover in an appalled way, even vengefully announced to withdraw from their VOGUE subscriptions.

Anna Wintour recently spoke with the CCN journalist Alina Cho in an interview, about the notorious cover:

“I see the role of Vogue to reflect what’s going on in the culture. The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment. I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine! Nobody would talk about us. It’s very important that people do talk about us. Going back to Estée Lauder’s decision to make Kendall Jenner the face of Estée Lauder. What a fantastic decision that was! They have a wonderful brand that’s very traditionally American, and they decided they want to shake it up and reach a different audience. Now and again one has to do things like that. I think it’s part of the excitement and part of being a journalist. I hope another Kim Kardashian comes along this year!”

Uuhhh! We can relax again, because also Wintour doesn’t think that KIMYE is seriously stylish. She has allowed herself and her high gloss product to be part of a PR-gag. That worked fantastically. Chapeau, Mrs. Wintour!

Von: Julian

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Lumbersexuality – simply fat, old Hipster!

After metrosexuality and spornosexuality, is it lumbersexuality going to be in?

Media as The GuardianThe Daily Beast and Buzzfeed presented ‘lumbersexual’ as the ‘next big thing’. Men with enormous beards and bellies in lumber-shirts, in work-boots, with wool-beanies on their heads and a freshly tapped beer in their hand.

But is that really the new trend? Men, who combine checked patterns with checked patterns, and who look like they have chucked some trees in the wood. No, not really. The look has been existing in the gay-scene for years (‘bears’ or ‘cubs’).

Plus we already know about the core-elements of the look (beard, lumber-shirt) from the hipster-scene. The picture (view the photo), which was used to express lumber-sexuality in a photo, has also been used to present the usual example of a hipster to their readers.

The hipster already was an anti-movement to the metro. The man became a man again. Sun-studios, picked eye-browes or shaved chests – all in all a no-go for the hipster. ‘Lumbersexuality’ is therefore no new anti-movement to metrosexuality, as it is celebrated in the media, but simply a continuation of the hipster-movement.

Therefore an old, fat hipster, who is drinking beer the whole day and who is just to distinguish by experts of ‘gay bears’. Therefore: no ‘next big thing’!

Von: Julian

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Thanks to @kinderandtank for keeping us warm

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