Swiss label has shown their new collection during Bread & Butter (BBB) fashion fair. hat die schweizer Marke STRELLSON ihre neue Kollektion gezeigt. We were, unfortunately, too busy with cleaning up and criminal complaints in the aftermath of our party and couldn’t drop by.
Thanks internet, we’ve found a short video by STRELLSON for BBB which made us curious.
So we’ve simply asked the creative director of the brand, Marco Tomasi (47), a few questions about new STRELLSON collection and about coming trends in men’s fashion.
Marco, what’s new in the coming season?
There is a lot that is new at Strellson. Related to the collection, we are bringing out a Strellson Premium Spring/Summer 2013 Capsule collection on the topic “Black and White”; glenchecks, pepitas, houndstooth are combined with prints and color blocks. This involves combination of tradition and modernity.
What kind of man did you have in mind when you designed the collection?
We always think of the same man when dealing with the new collection: a confident, modern man who knows what he wants and brings his own personality into line. Likewise, at the beginning of each collection the essence of the brand is in focus.
In the video to your BBB one can see many shades of blue. What colors will be announced in the coming season?
Besides the blue storyline that’s inspired by Shades of Indigo, more color schemes such as “Dark Red, Red, Orange” and “Olive-green, Lemon” color family as the trend. It is important to put these colors not only as contrasts, but to combine the total look.
What do you think of the current sportswear trend?
The Olympics certainly have an above-average influence on activewear brands . Active sportswear has been influencing various fields of fashion for a rather long time and has thereby set too many new trends.
What’s your guess? Next year, the big trend in menswear.
Everything’s becoming cleaner, more formal, but in a natural, self-evident kind of way. Clothing as part of a man’s style and way of being.
Quiz-question: which fashion-blogger is unable to write a full sentence, is licking his own asshole everyday and still earns more money than you, who has an abhorred office-job (about 15.000,- Dollar per month)?
No, it is not Sami Slimani – he owns more. And it is not Jessica Weiß - she knows how to write (and does not lick her own ass, as far as we know).
It is Bodhi. And different from Sami Slimani, Bodi is a dog.
The dog earns about 15.000,- Dollar per month with fashion-blogging. And all of that, just because his owner had the world-greatest-ideam to put men’s clothes on the dog – and than had the brilliant idea, to make a blog out of it.
Fashion brands as AMERICAN APPAREL, GANT and ASOS are paying hundreds of dollars, so that Bodhi is wearing their clothes. Well, if nobody else does it (besides maybe Sami - here for example).
We are definitely picking up role-models, looking at the top-earners Bodhi and Sami and are starting to smell our own assholes again. Maybe then we are finally going to have the style and the money.