Swiss label has shown their new collection during Bread & Butter (BBB) fashion fair. hat die schweizer Marke STRELLSON ihre neue Kollektion gezeigt. We were, unfortunately, too busy with cleaning up and criminal complaints in the aftermath of our party and couldn’t drop by.
Thanks internet, we’ve found a short video by STRELLSON for BBB which made us curious.
So we’ve simply asked the creative director of the brand, Marco Tomasi (47), a few questions about new STRELLSON collection and about coming trends in men’s fashion.
Marco, what’s new in the coming season?
There is a lot that is new at Strellson. Related to the collection, we are bringing out a Strellson Premium Spring/Summer 2013 Capsule collection on the topic “Black and White”; glenchecks, pepitas, houndstooth are combined with prints and color blocks. This involves combination of tradition and modernity.
What kind of man did you have in mind when you designed the collection?
We always think of the same man when dealing with the new collection: a confident, modern man who knows what he wants and brings his own personality into line. Likewise, at the beginning of each collection the essence of the brand is in focus.
In the video to your BBB one can see many shades of blue. What colors will be announced in the coming season?
Besides the blue storyline that’s inspired by Shades of Indigo, more color schemes such as “Dark Red, Red, Orange” and “Olive-green, Lemon” color family as the trend. It is important to put these colors not only as contrasts, but to combine the total look.
What do you think of the current sportswear trend?
The Olympics certainly have an above-average influence on activewear brands . Active sportswear has been influencing various fields of fashion for a rather long time and has thereby set too many new trends.
What’s your guess? Next year, the big trend in menswear.
Everything’s becoming cleaner, more formal, but in a natural, self-evident kind of way. Clothing as part of a man’s style and way of being.
DANDY DIARY x JOHNNIE WALKER x HARRIS TWEED Backpack: Draw!
☮ Winter of Love ☮
A few years ago, streetstyle-experts started wearing their jackets or coats around their shoulders, instead of putting their arms through their sleeves. The technical term for that is ‘coat slinging’.
Recently, the german newspaper BUNTE (!) reported about the styling-trend. ‘Coat slinging’ therefore officially became a ‘no-go’. So: dear friends with good taste, please stick your arms in your sleeves from now on.
Because a sleeve without an arm, is like Justin O’Shea without Veronika, like Cara Delevigne without eyebrows: somehow not complete.
In 2008, Scott Schuman (aka: The Sartorialist) has revealed the first case of ‘coat slinging’ on his blog, afterwards an epidemic broke out, from which the fashion-world still has not recovered.
It has been enough: put your jackets on properly again! Otherwise you appear like a gay fashion-journalist from 2010 (who would put his arms into sleeves nowadays)