Swiss label has shown their new collection during Bread & Butter (BBB) fashion fair. hat die schweizer Marke STRELLSON ihre neue Kollektion gezeigt. We were, unfortunately, too busy with cleaning up and criminal complaints in the aftermath of our party and couldn’t drop by.
Thanks internet, we’ve found a short video by STRELLSON for BBB which made us curious.
So we’ve simply asked the creative director of the brand, Marco Tomasi (47), a few questions about new STRELLSON collection and about coming trends in men’s fashion.
Marco, what’s new in the coming season?
There is a lot that is new at Strellson. Related to the collection, we are bringing out a Strellson Premium Spring/Summer 2013 Capsule collection on the topic “Black and White”; glenchecks, pepitas, houndstooth are combined with prints and color blocks. This involves combination of tradition and modernity.
What kind of man did you have in mind when you designed the collection?
We always think of the same man when dealing with the new collection: a confident, modern man who knows what he wants and brings his own personality into line. Likewise, at the beginning of each collection the essence of the brand is in focus.
In the video to your BBB one can see many shades of blue. What colors will be announced in the coming season?
Besides the blue storyline that’s inspired by Shades of Indigo, more color schemes such as “Dark Red, Red, Orange” and “Olive-green, Lemon” color family as the trend. It is important to put these colors not only as contrasts, but to combine the total look.
What do you think of the current sportswear trend?
The Olympics certainly have an above-average influence on activewear brands . Active sportswear has been influencing various fields of fashion for a rather long time and has thereby set too many new trends.
What’s your guess? Next year, the big trend in menswear.
Everything’s becoming cleaner, more formal, but in a natural, self-evident kind of way. Clothing as part of a man’s style and way of being.
Since we were bored recently, we decided to take a stroll to the Bauhaus archive and were hanging out in front of their door.
In contrast to the occasion, we wore two de-conceptualised outfits, which by coincidence looked like the ones lying in the rented Lithuanian Mercedes. David was wearing a T-shirt and jeans by WEEKDAY, shoes by RAF SIMONS x ADIDAS, a jeans-jacket by DIESEL and a vintage-hair-cut from the 90s. I wore a black T-shirt by BOSS (Turkey fake), pants by G-STAR RAW, tennis-socks by H&M, a silk-bomber-jacket by DIESEL, shoes by PALLADIUM (of-course the model, that Brad Pitt is wearing all the time) and sunglasses by LESPECS.
After a few minutes we were chased by the guard and his dog (it was a leashed sheep dog) away from the court. Apparently we did not fit the concept.
We have been aware of it for a long time: ‘Food’ is the new ‘Fashion’
The sneakers-producer Reebok had similar thoughts, and released bacon on the market. Justification: ‘The CrossFit-community loves bacon.’
And since the CrossFit-community is an important market for Reebok, one can get bacon with his sneaker.
We ask ourselves now, when Adidas will release it’s own sausage with mustard. Since the soccer-community loves sausages with mustard. And they are an important sneaker-market. Or Nike it’s own hot dog, because of the football-community.
Well, the possibilities of this new market are endless. Beautiful, new world!
You cant go wrong with a black sneaker that looks like a snubnosed revolver. Our pick of the day Adidas ZX 500 2.0 black snake
A few weeks ago - one recognises easily because of my much darker, much loner and much more felted hair - we had a wild shooting with the photographer Marlen Stahlhuth and her team, in the most beautiful clothes from Herzogaurenach. Of course we wore nothing but ADIDAS (and as mentioned, felted hair).
The complete photo-series is going to be released in August in the ADIDAS ORIGINALS magazine – and we are already excited, to see what we look like. For sure verrrryyy sporty.
For the moment, you (and us! and us!) will have to be pleased with the so-called (ugh!) ‘behind the scenes’-pictures. But maybe that is enough for a quick Five-against-Willy.