Swiss label has shown their new collection during Bread & Butter (BBB) fashion fair. hat die schweizer Marke STRELLSON ihre neue Kollektion gezeigt. We were, unfortunately, too busy with cleaning up and criminal complaints in the aftermath of our party and couldn’t drop by.
Thanks internet, we’ve found a short video by STRELLSON for BBB which made us curious.
So we’ve simply asked the creative director of the brand, Marco Tomasi (47), a few questions about new STRELLSON collection and about coming trends in men’s fashion.
Marco, what’s new in the coming season?
There is a lot that is new at Strellson. Related to the collection, we are bringing out a Strellson Premium Spring/Summer 2013 Capsule collection on the topic “Black and White”; glenchecks, pepitas, houndstooth are combined with prints and color blocks. This involves combination of tradition and modernity.
What kind of man did you have in mind when you designed the collection?
We always think of the same man when dealing with the new collection: a confident, modern man who knows what he wants and brings his own personality into line. Likewise, at the beginning of each collection the essence of the brand is in focus.
In the video to your BBB one can see many shades of blue. What colors will be announced in the coming season?
Besides the blue storyline that’s inspired by Shades of Indigo, more color schemes such as “Dark Red, Red, Orange” and “Olive-green, Lemon” color family as the trend. It is important to put these colors not only as contrasts, but to combine the total look.
What do you think of the current sportswear trend?
The Olympics certainly have an above-average influence on activewear brands . Active sportswear has been influencing various fields of fashion for a rather long time and has thereby set too many new trends.
What’s your guess? Next year, the big trend in menswear.
Everything’s becoming cleaner, more formal, but in a natural, self-evident kind of way. Clothing as part of a man’s style and way of being.
On a daily-bases, press-releases by labels are reaching us, which have specialised in the production of sunglasses out of wood.
They are boasting themselves with sustainability. Are praising their work with totally funny slogans like ‘Woody since 2012′, ‘In Wood We Trust’ or ‘Done by nature, designed for your eyes’.
All die Holzbrillen-Designs von Marken wie Kerbholz, Stadtholz, Wood Fellas, WOODONE, ROLF Spectacles, Eric Lauer, Enzo Forciniti, Scherler oder Zeitgeist Berlin tun das nicht.
The Berlin-based label with the original name ‘Stadtholz’ is assuring that one ‘really has a piece of nature on their nose’, when purchasing their glasses.
But does one want that?! Having a piece of nature on your nose, when it looks bad. Sustainability is great and all. But fashion is mainly about design. And that should look good.
Plus, there is nothing more annoying than labels, who are massively pining ‘sustainability’ on their flag. Most of the times it is exactly those labels, who have as much to do with sustainability as bumm-bumm-Boris with the smart usage of Twitter. Not a lot.
Kris Van Assche will mainly concentrate on his work for DIOR HOMME. The Belgian designer announced the end of his label through a hand-written letter which he gave to his business partners and the press.
‘Times are tough for independent labels.’, Van Assche said to WWD. ‘This wonderful adventure has reached a point where I feel the need to take a break and some distance to better think about how to develop my brand in the future.’
We will miss the sporty-but-buttoned-up aesthetics by KRISVANASSCHE!
Getting Bananas ¿+’!
Next big Thing: Grace Wales Bonner
HOOD BY AIR presented their new collection ‘Daddy’ in a cellar-like setting at the Wall Street, the centrum of finance.
The mastermind behind HBA, Shayne Oliver, showed classics from the world of fashion, like button-down shirts, sweaters and polo t-shirts in the typical unisex Hood by Air Silhouette. Therefore it came to an hybrid between polo shirt and dress. Or camel coat and tank top.
The models wore locks in-front of their mouths and tights over their heads, like burglars. The soundtrack of the show, total freedom, was ended drastically, followed by jazz, underlined with the statement of the Empire:
“I wanna show you a faggot really can run this company”.
It becomes obvious how appreciated HBA is also in the art-world, when looking at the guests who attended the show, for example Klaus Biesenbach and Grace Coddington.
It seems that HBA, even after the diss by their once supporter A$AP ROCKY, is still very hip.