How to pronounce NIKE right – and all the other important Brands (BALMAIN, MOSCHINO, PROENZA SCHOULER, REI KAWAKUBO)

I-D magazine made it their honourable mission, to inform the world about the right pronunciation of the many weirdly written fashion-brands.

With the video, which is showing next to the correct way to say BALMAIN, HUSSEIN CHALAYAN, GIVENCHY, MOSCHINO, PROENZA SCHOULER and REI KAWAKUBO, the crazily lustful lips of the model Lindsey Wixon, all important questions about the world of fashion are answered – also and especially the most elementary question of all, how to pronounce NIKE. It is nai’kee not naik, you hillbillies !

Von: Carl Jakob Haupt

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