The Swedish fast-fashion retailer H&M has beamed the football player and underpant-designer David Beckham on the renowned white cliffs of Dover.
The unique action is of course the advertising for the “David Beckham Underwear” lingerie collection.
Beckham’s collection has been already on the market since February. Contrary to the H&M practices with other guest designers, it seems that the collaboration with David Beckham is a long-term cooperation. Or there are just too many Beckham underpants around the camp, which must be sold urgently. Who knows for sure.
Funnier than the pictures on the chalk cliffs, we found, however, the promotion of Beckham’s ultra-sexy than wife Victoria Beckham: Posh Spice posted in early February, the launch of the collection, a picture on Twitter, where she her husband attacked the bag – at least halfways .