Yesterday the very first AUDI FASHION AWARD took place. So, after Mercedes Benz has established itself as a sponsor of fashion and the Berlin Fashion Week within the industry ages ago, the Ingolstadt car manufacturer follows suit. Oh well.
Students of the Hamburg fashion universities HAW and AMD presented to a jury (that among others bloggers Nike and Sarah from This is Jane Wayne were part of) and an audience of about 350 (friends, family hometown celebrities and drinkers) two designs each. Of course it was impossible to interpret even the faintest vision or red threat into any of them. Two is just not enough for that.
It was more interesting that a lot of the young menswear designers (about half of them) showed skirts and dresses for men. Apparently the guys have learnt their lesson from Rick Owens. However, next time it would be great to see a more independent outcome.
The seemingly most important story that evening was show host Janin Reinhardt though. For one, because the ex VIVA host was absolutely shocked when I was standing in front of her wearing an oversized bomber jacket at Mars Bar (quote Reinhardt: “If this is fashion I want nothing to do with it anymore”). Furthermore, there was a flaming discussion on the way home (in the super luxurious, show-off, epic massage-seaty Audi A8) between photographer Philip André and his girlfriend whether Janin Reinhardt is sexy or just plain wrong.
The discussion was concluded with the suggestion that Philip please just jerk-off to Janin once they got home. His girlfriend would be waiting in the bathroom until he’s done.
I continued onwards, let the two go at it (or not), cranked up the massage button for my seat and thought about Janin Reinhardt.
P.S.: if you take an extra close look you will find a Dandy Diary blogger in a SIGNUM shirt in the bottom right corner of the photo who was late for the show. In row two. Because front row is really way too last season for us, especially in Hamburg.
On a daily-bases, press-releases by labels are reaching us, which have specialised in the production of sunglasses out of wood.
They are boasting themselves with sustainability. Are praising their work with totally funny slogans like ‘Woody since 2012′, ‘In Wood We Trust’ or ‘Done by nature, designed for your eyes’.
All die Holzbrillen-Designs von Marken wie Kerbholz, Stadtholz, Wood Fellas, WOODONE, ROLF Spectacles, Eric Lauer, Enzo Forciniti, Scherler oder Zeitgeist Berlin tun das nicht.
The Berlin-based label with the original name ‘Stadtholz’ is assuring that one ‘really has a piece of nature on their nose’, when purchasing their glasses.
But does one want that?! Having a piece of nature on your nose, when it looks bad. Sustainability is great and all. But fashion is mainly about design. And that should look good.
Plus, there is nothing more annoying than labels, who are massively pining ‘sustainability’ on their flag. Most of the times it is exactly those labels, who have as much to do with sustainability as bumm-bumm-Boris with the smart usage of Twitter. Not a lot.
Kris Van Assche will mainly concentrate on his work for DIOR HOMME. The Belgian designer announced the end of his label through a hand-written letter which he gave to his business partners and the press.
‘Times are tough for independent labels.’, Van Assche said to WWD. ‘This wonderful adventure has reached a point where I feel the need to take a break and some distance to better think about how to develop my brand in the future.’
We will miss the sporty-but-buttoned-up aesthetics by KRISVANASSCHE!
Getting Bananas ¿+’!
Next big Thing: Grace Wales Bonner
HOOD BY AIR presented their new collection ‘Daddy’ in a cellar-like setting at the Wall Street, the centrum of finance.
The mastermind behind HBA, Shayne Oliver, showed classics from the world of fashion, like button-down shirts, sweaters and polo t-shirts in the typical unisex Hood by Air Silhouette. Therefore it came to an hybrid between polo shirt and dress. Or camel coat and tank top.
The models wore locks in-front of their mouths and tights over their heads, like burglars. The soundtrack of the show, total freedom, was ended drastically, followed by jazz, underlined with the statement of the Empire:
“I wanna show you a faggot really can run this company”.
It becomes obvious how appreciated HBA is also in the art-world, when looking at the guests who attended the show, for example Klaus Biesenbach and Grace Coddington.
It seems that HBA, even after the diss by their once supporter A$AP ROCKY, is still very hip.