Yesterday the very first AUDI FASHION AWARD took place. So, after Mercedes Benz has established itself as a sponsor of fashion and the Berlin Fashion Week within the industry ages ago, the Ingolstadt car manufacturer follows suit. Oh well.
Students of the Hamburg fashion universities HAW and AMD presented to a jury (that among others bloggers Nike and Sarah from This is Jane Wayne were part of) and an audience of about 350 (friends, family hometown celebrities and drinkers) two designs each. Of course it was impossible to interpret even the faintest vision or red threat into any of them. Two is just not enough for that.
It was more interesting that a lot of the young menswear designers (about half of them) showed skirts and dresses for men. Apparently the guys have learnt their lesson from Rick Owens. However, next time it would be great to see a more independent outcome.
The seemingly most important story that evening was show host Janin Reinhardt though. For one, because the ex VIVA host was absolutely shocked when I was standing in front of her wearing an oversized bomber jacket at Mars Bar (quote Reinhardt: “If this is fashion I want nothing to do with it anymore”). Furthermore, there was a flaming discussion on the way home (in the super luxurious, show-off, epic massage-seaty Audi A8) between photographer Philip André and his girlfriend whether Janin Reinhardt is sexy or just plain wrong.
The discussion was concluded with the suggestion that Philip please just jerk-off to Janin once they got home. His girlfriend would be waiting in the bathroom until he’s done.
I continued onwards, let the two go at it (or not), cranked up the massage button for my seat and thought about Janin Reinhardt.
P.S.: if you take an extra close look you will find a Dandy Diary blogger in a SIGNUM shirt in the bottom right corner of the photo who was late for the show. In row two. Because front row is really way too last season for us, especially in Hamburg.
DANDY DIARY Nature-Trip
A few weeks ago, it was announced that three of the most important shoe-designers at NIKE are going to transit to ADIDAS. The hard bitch-move, on NIKE’s costs, had an effect:
NIKE is suing the designers Marc Dolce, Mark Miner and Denis Dekovic for, all in all, 10 million US-dollars. The accusation is that they have already been consulting ADIDAS while working at NIKE and stole company kept secrets, like the design for a new shoe-model and gave it to their new employer.
It is also interesting, that the three were accused of stealing documents from NIKEs ‘kitchen’, the strictly kept-secret design-lab that NIKE is running in Beaverton (Oregon, USA). A similar design-house is suppose to be build by Dolce, Miner and Dekovic, beginning in September 2015, for ADIDAS in Brooklyn. Coincidence? Well.
Insiders therefore suppose that ADIDAS is going to carry the costs for the trial, direct or indirect. Because even for a top-designer, 10 million dollars are a lot of cash, it is only a mild fart in the hand of ADIDAS.
The Portland Business Journal has created, based on the plaint by NIKE, a chronology of the incidents, which could also be a great screen-play for a nerve-racking economy-thriller:
October 3, 2005: Nike hires Dolce as senior designer for Active Life. He signs a non-compete and secrecy agreement.
November 2005: Nike hires Dekovic as a senior designer.
2007: Nike promotes Dolce to design director for Nike Sportswear.
March 2008: Nike hires Miner as a footwear designer in Women’s Training. He signs a secrecy agreement.
2011: Nike promotes Miner to senior footwear designer for running. He signs a non-compete agreement.
2012: Nike starts a $1.5 million effort known as “Keep It Tight” to prevent leaks of confidential information.
February 7, 2012: Nike promotes Dekovic to design director for Global Football (soccer). He signs a non-compete agreement. Dekovic also signed a secrecy agreement on April 16, 2007.
2014: Nike promotes Dekovic to senior design director.
March 2014: Brian Foresta, Adidas vice president of design for global basketball, contacts Dolce andDekovic to “discuss professional careers,” according to Nike.
April 2014: Nike claims the designers start a “plot” to leave and take trade secrets. Nike further claimsDekovic, Dolce and Miner bought “thousands of phony social media followers” in order to create “false perception of buzz and popularity” and make themselves more attractive to future employers.
April 29, 2014: Dekovic tells Miner and Dolce to use his personal email address for further communications, according to Nike.
May 18, 2014: Dekovic and Dolce agree on a plan to pay for Instagram and Twitter followers, according to Nike.
May 2014: Nike agrees to pay more than $50,000 in relocation expenses so Dekovic can more his family to Italy. Nike quotes an electronic communication from Dekovic in which he says Italy is one of those “countries where (Nike’s) non compete is difficult to enforce.”
June 2014: Dekovic, Dolce and Miner are “fully engaged” in discussions with officials at Adidas to start a design center modeled after Nike’s innovation lab, which is known as the Kitchen, according to Nike.
June 2014: Dekovic, Dolce and Miner start work for Adidas as consultants while still employed at Nike, according to Nike.
June 29, 2014: Dekovic meets with Adidas Vice President Brian Foresta to talk about the design center.
June 2014: Dekovic, Dolce and Miner raise concerns about legal consequences of consulting for Adidas, according to Nike.
June 21, 2014: Dekovic sends a copy of his Nike non-compete agreement to Adidas.
July 2014: Dekovic and his family move to Italy.
Aug. 22, 2014: Adidas presents Dekovic, Dolce and Miner “lucrative” employment offers, according to Nike.
September 16, 2014: Dekovic copies hard drive of his Nike-issued laptop, according to Nike.
September 19, 2014: Dolce emails confidential Nike design plans to his personal email account, according to Nike.
September 22, 2014: Last day of employment for Dekovic, Dolce and Miner at Nike.
December 8, 2014: Nike files $10 million lawsuit for breach of contract and misappropriation of trade secrets, among other claims.
DANDY DIARY x KANGAROOS ‘Streaker Sneaker’ – Voo Store Launch
A few years ago, streetstyle-experts started wearing their jackets or coats around their shoulders, instead of putting their arms through their sleeves. The technical term for that is ‘coat slinging’.
Recently, the german newspaper BUNTE (!) reported about the styling-trend. ‘Coat slinging’ therefore officially became a ‘no-go’. So: dear friends with good taste, please stick your arms in your sleeves from now on.
Because a sleeve without an arm, is like Justin O’Shea without Veronika, like Cara Delevigne without eyebrows: somehow not complete.
In 2008, Scott Schuman (aka: The Sartorialist) has revealed the first case of ‘coat slinging’ on his blog, afterwards an epidemic broke out, from which the fashion-world still has not recovered.
It has been enough: put your jackets on properly again! Otherwise you appear like a gay fashion-journalist from 2010 (who would put his arms into sleeves nowadays)