Yesterday the very first AUDI FASHION AWARD took place. So, after Mercedes Benz has established itself as a sponsor of fashion and the Berlin Fashion Week within the industry ages ago, the Ingolstadt car manufacturer follows suit. Oh well.
Students of the Hamburg fashion universities HAW and AMD presented to a jury (that among others bloggers Nike and Sarah from This is Jane Wayne were part of) and an audience of about 350 (friends, family hometown celebrities and drinkers) two designs each. Of course it was impossible to interpret even the faintest vision or red threat into any of them. Two is just not enough for that.
It was more interesting that a lot of the young menswear designers (about half of them) showed skirts and dresses for men. Apparently the guys have learnt their lesson from Rick Owens. However, next time it would be great to see a more independent outcome.
The seemingly most important story that evening was show host Janin Reinhardt though. For one, because the ex VIVA host was absolutely shocked when I was standing in front of her wearing an oversized bomber jacket at Mars Bar (quote Reinhardt: “If this is fashion I want nothing to do with it anymore”). Furthermore, there was a flaming discussion on the way home (in the super luxurious, show-off, epic massage-seaty Audi A8) between photographer Philip André and his girlfriend whether Janin Reinhardt is sexy or just plain wrong.
The discussion was concluded with the suggestion that Philip please just jerk-off to Janin once they got home. His girlfriend would be waiting in the bathroom until he’s done.
I continued onwards, let the two go at it (or not), cranked up the massage button for my seat and thought about Janin Reinhardt.
P.S.: if you take an extra close look you will find a Dandy Diary blogger in a SIGNUM shirt in the bottom right corner of the photo who was late for the show. In row two. Because front row is really way too last season for us, especially in Hamburg.
Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).
On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.
Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.
DANDY DIARY-Lederhose wins Prize of Honour at the Oktoberfest in Pune (India)
In august we first reported about the trend Health Goth.
The term for the trend was created by Mike Grabarek and Jeremy Scott – an R’n’B duo (Magic Fades) from Portland, USA – they created a #healthgoth Facebook Fanpage in april 2013.
They are posting everything what they connect with the Health Goth world on their Facebook page: black-and-white PORSCHE DESIGN performance-sneaker, campaign-pictures from the H&M x Alexander Wang cooperation, NORTHFACE etip gloves, bionic-futuristic body parts and fighting-outfits for the super-human of the far-away future.
The Health Goth fan page started growing quickly. The world of the HealthGothers seemed alright. But then the first evil mainstream-media – the French women’s magazine Marie Claire – and reported about the trend five days ago: Health Goth – the Latest Trend You’ve Never Heard of
Marie Claire explained the trend to their readers like that:
…it’s a very modern mix of gothic and punk sensibilities (think dark colours, figure-hugging silhouettes and heavy statement accessories) and futuristic sport-luxe. Weird? Very. Cool? Apparently.
The Health-Goth-scene (therefore: everyone, who is hanging around, underground-style, on the Health Goth Facebook page, was shocked. Their movement has been betrayed. Angry Health Gothers were typing, even angrier, R.I.P. Health Goth lines with the keys of their MACs:
Also the Australian Oyster Magazine, which, different from Marie Claire, belongs to the good ones, to the media, which are entitled to have insider-knowledge, titled: RIP The Trend That Never Was. But did the Marie Claire article really mark the end of Health Goth?
It is the beginning of the end, but not the end. The fashionable awareness (a hand-full of knowers) is going to move on quickly, to the ‘next big thing’, but the wide mass is just becoming alert through a media like Marie Claire. The trend therefore is about to just take off (Merci, Marie!).
Health Goth is a trend, which, like Seapunk, was created on the internet. It is the future-model of the development of trends (and as one can say already the common model of the presence). The internet is a gigantic multiplicator and accelerator. Back in the days it took years for a trend to become mainstream from underground. The entering-barriers to become part of a movement, were much higher:
One rebelled against the parents (Hippies). One would hang around, with black make-up and with creepy people at a cemetery (Gothic). Or would drink all-day, fight, bawl or tear holes in several parts of your body with piercings (Punk).
Today you sit at home, in-front of your laptop, upload pictures, comment, like and share (Health Goth). It never was easier to be part of a movement, therefore it is no surprise, that a movement becomes mainstream faster than a bunny could fuck.
A consequence of our time. Not the over-take of mainstream of the trend is objectionable, but the acted horror by the virtual underground, who feels betrayed.