Yesterday the very first AUDI FASHION AWARD took place. So, after Mercedes Benz has established itself as a sponsor of fashion and the Berlin Fashion Week within the industry ages ago, the Ingolstadt car manufacturer follows suit. Oh well.
Students of the Hamburg fashion universities HAW and AMD presented to a jury (that among others bloggers Nike and Sarah from This is Jane Wayne were part of) and an audience of about 350 (friends, family hometown celebrities and drinkers) two designs each. Of course it was impossible to interpret even the faintest vision or red threat into any of them. Two is just not enough for that.
It was more interesting that a lot of the young menswear designers (about half of them) showed skirts and dresses for men. Apparently the guys have learnt their lesson from Rick Owens. However, next time it would be great to see a more independent outcome.
The seemingly most important story that evening was show host Janin Reinhardt though. For one, because the ex VIVA host was absolutely shocked when I was standing in front of her wearing an oversized bomber jacket at Mars Bar (quote Reinhardt: “If this is fashion I want nothing to do with it anymore”). Furthermore, there was a flaming discussion on the way home (in the super luxurious, show-off, epic massage-seaty Audi A8) between photographer Philip André and his girlfriend whether Janin Reinhardt is sexy or just plain wrong.
The discussion was concluded with the suggestion that Philip please just jerk-off to Janin once they got home. His girlfriend would be waiting in the bathroom until he’s done.
I continued onwards, let the two go at it (or not), cranked up the massage button for my seat and thought about Janin Reinhardt.
P.S.: if you take an extra close look you will find a Dandy Diary blogger in a SIGNUM shirt in the bottom right corner of the photo who was late for the show. In row two. Because front row is really way too last season for us, especially in Hamburg.