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Hamburg: Audi Fashion Awards 2012

 

Yesterday the very first AUDI FASHION AWARD took place. So, after Mercedes Benz has established itself as a sponsor of fashion and the Berlin Fashion Week within the industry ages ago, the Ingolstadt car manufacturer follows suit. Oh well.

Students of the Hamburg fashion universities HAW and AMD presented to a jury (that among others bloggers Nike and Sarah from This is Jane Wayne were part of) and an audience of about 350 (friends, family hometown celebrities and drinkers) two designs each. Of course it was impossible to interpret even the faintest vision or red threat into any of them. Two is just not enough for that.

It was more interesting that a lot of the young menswear designers (about half of them) showed skirts and dresses for men. Apparently the guys have learnt their lesson from Rick Owens. However, next time it would be great to see a more independent outcome.

The seemingly most important story that evening was show host Janin Reinhardt though. For one, because the ex VIVA host was absolutely shocked when I was standing in front of her wearing an oversized bomber jacket at Mars Bar (quote Reinhardt: “If this is fashion I want nothing to do with it anymore”). Furthermore, there was a flaming discussion on the way home (in the super luxurious, show-off, epic massage-seaty Audi A8) between photographer Philip André and his girlfriend whether Janin Reinhardt is sexy or just plain wrong.

The discussion was concluded with the suggestion that Philip please just jerk-off to Janin once they got home. His girlfriend would be waiting in the bathroom until he’s done.

I continued onwards, let the two go at it (or not), cranked up the massage button for my seat and thought about Janin Reinhardt.

P.S.: if you take an extra close look you will find a Dandy Diary blogger in a SIGNUM shirt in the bottom right corner of the photo who was late for the show. In row two. Because front row is really way too last season for us, especially in Hamburg.

Von: Jakob

NEWS

 

Vivienne Westwood: ‘YES’ for the Split-Off of Scotland

Today the people of Scotland are deciding in a referendum, if they want to be independent, or want to continue being a part of the British kingdom. Ex-corner-and-free-kick-specialist and fashion icon David Beckham has militated against the split-off of Scotland in an open later.

‘Becks’ says, watch out, get your tissues, because now it is getting emotional: that Scotland and England have more in common, then what separates them.VIVIENNE WESTWOOD apparently has a different opinion:

Westwood sent her models on the catwalk, at her Red Label SS 2015 show during London fashion week, with blue ‘YES’ buttons, which were pinned on hats and revers.

Westwood, who’s always used her fashion shows as a platform for political messages, also put notes on the chairs of the guests before the show, which had the following statement on them:

‘I am so excited. I hope that the Scots will win. It could be the turning point towards a better world. They could lead by example.’ Backstage, after the show, her words in-favour of the split-off of Scotland, were even clearer: ‘I hate England … I like Scotland because somehow I think they are better than we are. They are more democratic.’

The fashion by Vivienne Westwood – doesn’t matter in which line – has crossed its zenith. When Vivienne’s pieces become fashion (again), then it’s mostly old ideas, like the ‘Mountain Hat’, which are becoming successful again.

But – if you are not considering her fashion – it is fascinating with what kind of radicalness Westwood is combining fashion in politics, although her high age (73 years). She knows how to use fashion as a platform for her opinion, as well as hardly anyone else in the fashion business.

Von: Julian

 

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Preview: Adidas Originals x Pharrell Williams

At the beginning of the year, ADIDAS announced a collaboration together with Pharrell Williams, that shouldn’t be a one-season-thing. 

The cooperation between the Herzogenaurach-based sports-article producer and the US musician is going to be a fixed thing, beyond a few season, is the declaration. The first pictures – more or less a preview – have been crossing the net today.

Two classics have been dared by Pharrell: the super-star training-jacket with the iconic Adidas-stripes and the Stan Smith – both items are going to be available in red, blue and black.

The jacket will cost about 1000 Dollar, the Stan Smith 150 Dollar. From the 20th of september on, the first pieces of the collaboration will be delivered to selected sneaker-stores, concept-stores and adidas originals flagship stores.

 

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