Of course, we haven’t just designed a shirt and slammed you against the skull. No, of course, we have once again made a film, to bring the idea of our SIGNUM x DANDY DIARY shirt closer.
And that’s the point: in Green Invasion, the Berghain bouncer Sven Marquardt, fashion journalist Jan Joswig, a goat, Prada Model Frederick Schaller, musician David Moon and a bunch of drunken punks worship a four-meter-high totem. They are celebrating an orgiastic, destructive and very peculiar exhibition – whose sanctuary can be only one thing: the DANDY DIARY x SIGNUM -shirt.
And who wants it a little deeper, more boring and conceptual, should quickly read, what we’ve written out of sheer bravado in our press release for the film: “The elusive unease about the hidden evil in the forest goes hand in hand with an already almost occult fascination for the beauty of the original, the microcosm of the forest, goes into the living and dying so unaffected by civilization. The forest is always a poetical vanishing point, which can serve as a refuge from the industrialized working society. The forest as a possibility is always present. “
Who is eligible under this more like not quite understandable surge has still not got it correctly, what it had to do with our shirt, read following remarks: “The forest is our world’s volatile desire for solitude, serenity and naturalness. With the shirt, we can carry this mysticism, as a living, moving tree into the urban areas of our city – and thus break the separation between nature and civilization, at least aesthetically. “
Yes, we’ve actually written that. But that, of course, doesn’t matter. Just watch “Green Invasion”, you’ll know what the point is – namely, Mad Max in the forest.
Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).
On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.
Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.
DANDY DIARY-Lederhose wins Prize of Honour at the Oktoberfest in Pune (India)
In august we first reported about the trend Health Goth.
The term for the trend was created by Mike Grabarek and Jeremy Scott – an R’n’B duo (Magic Fades) from Portland, USA – they created a #healthgoth Facebook Fanpage in april 2013.
They are posting everything what they connect with the Health Goth world on their Facebook page: black-and-white PORSCHE DESIGN performance-sneaker, campaign-pictures from the H&M x Alexander Wang cooperation, NORTHFACE etip gloves, bionic-futuristic body parts and fighting-outfits for the super-human of the far-away future.
The Health Goth fan page started growing quickly. The world of the HealthGothers seemed alright. But then the first evil mainstream-media – the French women’s magazine Marie Claire – and reported about the trend five days ago: Health Goth – the Latest Trend You’ve Never Heard of
Marie Claire explained the trend to their readers like that:
…it’s a very modern mix of gothic and punk sensibilities (think dark colours, figure-hugging silhouettes and heavy statement accessories) and futuristic sport-luxe. Weird? Very. Cool? Apparently.
The Health-Goth-scene (therefore: everyone, who is hanging around, underground-style, on the Health Goth Facebook page, was shocked. Their movement has been betrayed. Angry Health Gothers were typing, even angrier, R.I.P. Health Goth lines with the keys of their MACs:
Also the Australian Oyster Magazine, which, different from Marie Claire, belongs to the good ones, to the media, which are entitled to have insider-knowledge, titled: RIP The Trend That Never Was. But did the Marie Claire article really mark the end of Health Goth?
It is the beginning of the end, but not the end. The fashionable awareness (a hand-full of knowers) is going to move on quickly, to the ‘next big thing’, but the wide mass is just becoming alert through a media like Marie Claire. The trend therefore is about to just take off (Merci, Marie!).
Health Goth is a trend, which, like Seapunk, was created on the internet. It is the future-model of the development of trends (and as one can say already the common model of the presence). The internet is a gigantic multiplicator and accelerator. Back in the days it took years for a trend to become mainstream from underground. The entering-barriers to become part of a movement, were much higher:
One rebelled against the parents (Hippies). One would hang around, with black make-up and with creepy people at a cemetery (Gothic). Or would drink all-day, fight, bawl or tear holes in several parts of your body with piercings (Punk).
Today you sit at home, in-front of your laptop, upload pictures, comment, like and share (Health Goth). It never was easier to be part of a movement, therefore it is no surprise, that a movement becomes mainstream faster than a bunny could fuck.
A consequence of our time. Not the over-take of mainstream of the trend is objectionable, but the acted horror by the virtual underground, who feels betrayed.