Gosha Rubchinskiy – Hip Chav Chic from Russia

It’s been a long time we’ve been as impressed with a look book as we are with the Autumn/ Winter 2012 look book of Russian designer, photographer, and artist Gosha Rubchinskiy.

Rubchinsky deliberately picked tough boys from Moscow’s suburbs for the look book, and not conventional models.

He is presenting the chav-look by the book. Guys with shaved heads, and authentic scars in long sleeves with Russian writing. More chav is impossible.

His model casting is reminiscent of the first fashion shows by Raf Simons. He too was known for a long time for casting “real guys” for his shows off the streets and clubs in Antwerp.

The hip chav-shirts can be found at Mads Norgaard in Copenhagen, KM20 in Moscow, Opening Ceremony in NYC and Los Angeles, as well as online at LN-CC.

Von: David Kurt Karl Roth

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