The attempt of a trend analysis: Ad Campaigns Fall/Winter 2012-13
These days, the Fall/Winter 2012-13 ad campaigns will be released. We already talked about the campaigns of KENZO, Givenchy and Raf Simons in an article under the title Three original campaigns and recently about the great Prada F/W 2012 Campaign.
It’s prominent, that many trendsetting fashion labels play with obvious image editing in their campaigns. Raf Simons made a fusion of two faces, similar to the campaign image of Davidelfin (image above), Givenchy on the other hand used complete image clippings to create a new picture.
Also the area fashion film seems to attract the obvious, additional image editing. KENZO’s current fashion film for instance, impresses through a mashup aesthetics. Such videos are known for years in the art area, for instance by CANADA.
