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The Subtle Difference: David Beckham Bodywear – Old Campaign vs. New Campaign

There isn’t much difference between the old (on the right) and the new (logically, on the left) David Beckham Bodywear campaign of the Swedish clothing multy H&M. One’s almost wondering, what the hell, this new campaign that looks exactly like the old one, is. That, only for as long till one notices the subtle difference that distinguishes the old campaign from the new in absolute, unbeatable transparency. 

It is:

The porn star stache!

Cool! H&M has photographed and placarded a completely new campaign only because  “Becks” looks like a leather motorcycle-cop now. And if you look attentively, you’ll see that his cock has grown, too – which is also only natural – with THE mustache!

By the way, the New York Magazine made us aware of the subtle distinction.  Thanks for that!

Von: Jakob






Lumbersexuality – simply fat, old Hipster!

After metrosexuality and spornosexuality, is it lumbersexuality going to be in?

Media as The GuardianThe Daily Beast and Buzzfeed presented ‘lumbersexual’ as the ‘next big thing’. Men with enormous beards and bellies in lumber-shirts, in work-boots, with wool-beanies on their heads and a freshly tapped beer in their hand.

But is that really the new trend? Men, who combine checked patterns with checked patterns, and who look like they have chucked some trees in the wood. No, not really. The look has been existing in the gay-scene for years (‘bears’ or ‘cubs’).

Plus we already know about the core-elements of the look (beard, lumber-shirt) from the hipster-scene. The picture (view the photo), which was used to express lumber-sexuality in a photo, has also been used to present the usual example of a hipster to their readers.

The hipster already was an anti-movement to the metro. The man became a man again. Sun-studios, picked eye-browes or shaved chests – all in all a no-go for the hipster. ‘Lumbersexuality’ is therefore no new anti-movement to metrosexuality, as it is celebrated in the media, but simply a continuation of the hipster-movement.

Therefore an old, fat hipster, who is drinking beer the whole day and who is just to distinguish by experts of ‘gay bears’. Therefore: no ‘next big thing’!

Von: Julian




Christmas gift guide part 1 Love accessoires by our dear friends over at @tissuemagazine brilliant!