Mike Jeffries’ life isn’t easy seeing he’s probably the boss of the possibly most unpleasant fashion label in the world: ABERCROMBIE & FITCH (A&F).
His company is being mocked everywhere, be it for dull marketing initiatives (dozens of half-naked adolescents in front of newly opened stores), questionable human resource practices, unpleasant school-sports-locker-room-smells in the stores, or, most frequently for the ‘chavy’ suburb style of the brand.
When you’re constantly exposed to such humiliation you would at least want to lead a somewhat comfortable life outside of the realm of public awareness. For example when you are traveling.
As was revealed recently 68-year-old Jeffries insists on having exclusively freshly groomed, male staff on his private jet, wearing nothing but ABERCROMBIE & FITCH polo shirts, flip flops, boxer briefs, gloves (black ones when silver ware is brought, white ones when the table is being set. This absolutely makes sense!), and a hint of the brand’s cologne. Those of you wondering if something is missing here: Yes, of course there is. It’s the pants. And that is, even if everyone is going to get angry again about A&F, absolutely correct.
We too, would have our staff constantly run around in underwear – if we had a private jet, that is. We can’t see anything indecent about it (we’d merely make massive adjustments to the gender diversity).
Quite the opposite actually: We find such consequent acting out of one’s aesthetics very dandyesque. Therefore we’re awarding Michael S. Jeffries, the ethereally aesthetic Botox-sugar daddy, the highest rank of this blog. He is our DANDY OF THE WEEK.
On a daily-bases, press-releases by labels are reaching us, which have specialised in the production of sunglasses out of wood.
They are boasting themselves with sustainability. Are praising their work with totally funny slogans like ‘Woody since 2012′, ‘In Wood We Trust’ or ‘Done by nature, designed for your eyes’.
All die Holzbrillen-Designs von Marken wie Kerbholz, Stadtholz, Wood Fellas, WOODONE, ROLF Spectacles, Eric Lauer, Enzo Forciniti, Scherler oder Zeitgeist Berlin tun das nicht.
The Berlin-based label with the original name ‘Stadtholz’ is assuring that one ‘really has a piece of nature on their nose’, when purchasing their glasses.
But does one want that?! Having a piece of nature on your nose, when it looks bad. Sustainability is great and all. But fashion is mainly about design. And that should look good.
Plus, there is nothing more annoying than labels, who are massively pining ‘sustainability’ on their flag. Most of the times it is exactly those labels, who have as much to do with sustainability as bumm-bumm-Boris with the smart usage of Twitter. Not a lot.
Kris Van Assche will mainly concentrate on his work for DIOR HOMME. The Belgian designer announced the end of his label through a hand-written letter which he gave to his business partners and the press.
‘Times are tough for independent labels.’, Van Assche said to WWD. ‘This wonderful adventure has reached a point where I feel the need to take a break and some distance to better think about how to develop my brand in the future.’
We will miss the sporty-but-buttoned-up aesthetics by KRISVANASSCHE!
Getting Bananas ¿+’!
Next big Thing: Grace Wales Bonner
HOOD BY AIR presented their new collection ‘Daddy’ in a cellar-like setting at the Wall Street, the centrum of finance.
The mastermind behind HBA, Shayne Oliver, showed classics from the world of fashion, like button-down shirts, sweaters and polo t-shirts in the typical unisex Hood by Air Silhouette. Therefore it came to an hybrid between polo shirt and dress. Or camel coat and tank top.
The models wore locks in-front of their mouths and tights over their heads, like burglars. The soundtrack of the show, total freedom, was ended drastically, followed by jazz, underlined with the statement of the Empire:
“I wanna show you a faggot really can run this company”.
It becomes obvious how appreciated HBA is also in the art-world, when looking at the guests who attended the show, for example Klaus Biesenbach and Grace Coddington.
It seems that HBA, even after the diss by their once supporter A$AP ROCKY, is still very hip.