C’est Cool: FILA

As part of our 1990’s fascination, including everything that was going on, we also re-discovered FILA. An incredible brand with a ridiculous logo.

When we were still little boys who didn’t know much and were being dressed by our moms – that’s how we remember it – all the tall, cool, dangerous and of course smoking boys were wearing basketball shoes by FILA, without exceptions. We also wanted them. But our parents didn’t understand us. We had to wear other shoes. Shoes that were not cool. It hurt.

Von: Carl Jakob Haupt

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