Campaign Preview: GIVENCHY – Spring/Summer 2013

French fashion house Givenchy published a preview of their new Spring/Summer campaign today.

On the left we can see a very nice black suit together with a blach shirt and black tie, as well as the already familiar, proper “face jacket” (a mustache, we remember GIVENCHY head designer Riccardo Tisci sporting one himself recently) on the right. The mustache was further combined with straight cut trousers, the also familiar trekking sandals, and a veritable cast shadow.

The entire campaign – which isn’t even remotely recognizable in the preview photos – is allegedly about family and friendship, says Tisci. Kate Moss, Mariacaria Boscono, Francisco Peralta, Bullfighter Jose Maria Manzanares, artist Jared Buckhiester, as well as artist Marina Abramovic were the models putting their faces and bodies respectively in front of the camera. An illustrious group, that is bound to cause a mouthful of gossip.

The campaign will be released exclusively in the January issue of magazine “L’Uomo Vogue”. I see, I see!

Long live those that have such famous friends, a great PR agency, and the required cash for a campaign of this caliber!

Von: Carl Jakob Haupt

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