Instead of imitating all the other designers and set a runway show in a white Mercedes Benz tent at the Victory Column, he invited a few journalists, dozens of bloggers and even more young homosexuals who seemed to appear to all mourn the Nu Grave-Time and were one and all dressed in black leather to Bayblon cinema in Mitte.
Ten models stood on small white columns in front of the screen, but soon had to go in order to clear the view for what Patrick really wanted to show us: his fashion film “Metamohrphose”.
The lavishly produced film lasts for good 10 minutes. Besides the actor Wilson Gonzalez Ochsenknecht and Bonnie Strange, the owner of a thrift store, all models are primarily from the Hamburg agency PMA. The film “Metamohrphose” was shot in Berlin by Hakan Can.
While the film deserved a decent ovation from the audience at the premiere, it remains pretty unclear, at least for me, what exactly the Spring/Summer 2013 collection by Patrick Mohr looks like.
What you could see were well-known trademarks such as triangles, triangular-cut jeans and casual tank tops. New additions are faded color gradients, large prints and especially bags made of leather with graphic cut outs, and pale-printed scarves.
Bags and scarves are known in the fashion world as an absolute money-maker. Because nothing can generate high revenues, as accessories. Those who don’t believe it, might make a quick call to Marc Jacobs or Louis Vuitton.
Patrick Mohr, meanwhile, can be complimented for a zeitgeisty collection presentation. Let him enjoy fame, glory and money.
On a daily-bases, press-releases by labels are reaching us, which have specialised in the production of sunglasses out of wood.
They are boasting themselves with sustainability. Are praising their work with totally funny slogans like ‘Woody since 2012′, ‘In Wood We Trust’ or ‘Done by nature, designed for your eyes’.
All die Holzbrillen-Designs von Marken wie Kerbholz, Stadtholz, Wood Fellas, WOODONE, ROLF Spectacles, Eric Lauer, Enzo Forciniti, Scherler oder Zeitgeist Berlin tun das nicht.
The Berlin-based label with the original name ‘Stadtholz’ is assuring that one ‘really has a piece of nature on their nose’, when purchasing their glasses.
But does one want that?! Having a piece of nature on your nose, when it looks bad. Sustainability is great and all. But fashion is mainly about design. And that should look good.
Plus, there is nothing more annoying than labels, who are massively pining ‘sustainability’ on their flag. Most of the times it is exactly those labels, who have as much to do with sustainability as bumm-bumm-Boris with the smart usage of Twitter. Not a lot.
Kris Van Assche will mainly concentrate on his work for DIOR HOMME. The Belgian designer announced the end of his label through a hand-written letter which he gave to his business partners and the press.
‘Times are tough for independent labels.’, Van Assche said to WWD. ‘This wonderful adventure has reached a point where I feel the need to take a break and some distance to better think about how to develop my brand in the future.’
We will miss the sporty-but-buttoned-up aesthetics by KRISVANASSCHE!
Getting Bananas ¿+’!
Next big Thing: Grace Wales Bonner
HOOD BY AIR presented their new collection ‘Daddy’ in a cellar-like setting at the Wall Street, the centrum of finance.
The mastermind behind HBA, Shayne Oliver, showed classics from the world of fashion, like button-down shirts, sweaters and polo t-shirts in the typical unisex Hood by Air Silhouette. Therefore it came to an hybrid between polo shirt and dress. Or camel coat and tank top.
The models wore locks in-front of their mouths and tights over their heads, like burglars. The soundtrack of the show, total freedom, was ended drastically, followed by jazz, underlined with the statement of the Empire:
“I wanna show you a faggot really can run this company”.
It becomes obvious how appreciated HBA is also in the art-world, when looking at the guests who attended the show, for example Klaus Biesenbach and Grace Coddington.
It seems that HBA, even after the diss by their once supporter A$AP ROCKY, is still very hip.