Behind the Scenes: Photo Shoot at ASOS in London

Taking online-retailer ASOS up on their invitation we recently flew to London to take a look around their headquarters. And that’s what we ended up doing, lots of staring – and taking notes.

Here are the facts that prove just how fast fast-fashion distributor ASOS really is:

1. 45 to 60 products are being photographed at ASOS on a daily basis.
2. Each product shot takes about five minutes. The products are being documented as stills, as well as on models.