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 Today, dear readers, we’re giving you an exclusive behind-the-scenes look into our daily work – so you can get some insight into our exciting, dangerous and, above all, merciless daily routine as bloggers.

This exclusive story aims at revealing how we come up with all our INSTAGRAM photos the entire global fashion industry dreads so much due to their relentless realism.

(1) Choosing the subject. It so happens that sometimes we remain in the same spot and position, watching our subject. Then, suddenly we find it with lightning speed, like a bird of prey abducts an ageing opossum.

(2) The shot. Once we have found the subject, everything happens in an instant. We take out our iPhone, forget to focus the lens and then we try to hit the release button with our thumb that’s trembling of tension. Then, if all goes well, we take the photo. The tension releases. It’s done.

(3) The relaxation phase. Now, that we’ve taken the photo we hand the iPhone to one of our topless assistants to have her upload it to INSTAGRAM. In the meantime we dictate a more or less funny line on our recorders and then send them in to the office for proof reading. Next, we pat each other’s backs because: What a successful day, once again.

P.S.: The images were taken on a DANDY DIARY business trip to Budapest. I am wearing (toes to head): NEW BALANCE sneakers, black socks by FALKE, brown pants by TOPMAN, a checked shirt by RALPH LAUREN, sunglasses by BAUI JIM and a Tiger Cap by RIVER ISLAND. The latter is a tribute to what’s probably the best hairstyle a football player has ever worn: A tiger dyed into the back of the head of Stefan Effenberg. No one has got more class. Not even Rudi Völler.


Von: Jakob




List with all Fashion Brands, which JAY Z ever rapped about

Dazed & Confused journalist, rap-fan and woman of numbers Katherine Bernard has added the analysation of the connection between Hip Hop and fashion to one of her tasks. About one year ago, she created a statistic where she listed fashion-labels which are used often in lyrics by US rappers.

Bernard found out, that there is no label that has been mentioned in more rap-songs, than GUCCI, but since 2008 the omni-presence of the Italian luxury-label is fading. The presence of GUCCI in Hip Hop shrinks 23% per year. And also LV is mentioned less, but there are new labels which appear more and more in the lyrics of some rap-giants:

Tom Ford – for example – appeared 23% more often in rap lyrics from 2013, than in 2008. The first time that Ford has ever been named in a rap song, was in 2008. Since Ricardo Tisci is responsible at Givenchy, the French fashion-house is mentioned 95% more often by various rappers.

For her new project, Bernard has only dealt with lyrics by JAY Z. She has analysed about which fashion items, JAY Z has been rapping about, in which year he did that, in which song and if there was a guest-rapper. All labels, which the US rapper has ever rapped about, has been added by Bernard to a text-box at the end of her analysis.

The chronological listing of all JAY Z hits with a connection to fashion, seems like an autobiography of the US rapper. The expert Bernard, said the following about the relation between fashion and Hip Hop: ‘I do not think, that rappers only comment of fashion, they are not only observing, but also influencing fashion’.

She might be right. The latest example for her statement is ‘Multiply’ by A$AP ROCKY, the rapper explains that BEEN TRILL and HOOD BY AIR are not cool anymore. A message, that for sure is heard by the industry.

Bernard has printed all labels, named by JAY Z, on a T-shirt – the ‘Swanky Tee’. Bernards project can be supported on KICKSTARTER


Von: Julian




Lumbersexuality – simply fat, old Hipster!

After metrosexuality and spornosexuality, is it lumbersexuality going to be in?

Media as The GuardianThe Daily Beast and Buzzfeed presented ‘lumbersexual’ as the ‘next big thing’. Men with enormous beards and bellies in lumber-shirts, in work-boots, with wool-beanies on their heads and a freshly tapped beer in their hand.

But is that really the new trend? Men, who combine checked patterns with checked patterns, and who look like they have chucked some trees in the wood. No, not really. The look has been existing in the gay-scene for years (‘bears’ or ‘cubs’).

Plus we already know about the core-elements of the look (beard, lumber-shirt) from the hipster-scene. The picture (view the photo), which was used to express lumber-sexuality in a photo, has also been used to present the usual example of a hipster to their readers.

The hipster already was an anti-movement to the metro. The man became a man again. Sun-studios, picked eye-browes or shaved chests – all in all a no-go for the hipster. ‘Lumbersexuality’ is therefore no new anti-movement to metrosexuality, as it is celebrated in the media, but simply a continuation of the hipster-movement.

Therefore an old, fat hipster, who is drinking beer the whole day and who is just to distinguish by experts of ‘gay bears’. Therefore: no ‘next big thing’!

Von: Julian




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