Hamburgs best Menswear-Shop, the BOYS BOYS BOYS-Store, is closing it’s doors – and won’t open them again. This is complete shit, to put it mildly. After all, there is still a lot to do in Hamburg, when it comes to Menswear.
Of course the BOYS BOYS BOYS-Founder, -Pioneer and -Boss Yves Hanke is not doing this for fun. The Store has been somehow his home, in the past three years. It is likely, that he did’nt spend more time somewhere else than there. This leads us to the one, crucial question: Why?
Yves, as the good guy he is, gave us a logic answer to this, which still leaves us wistful:
“I am closing the store to concentrate on online shopping and – which is even more important – to push the label BOYS BOYS BOYS in the right direction. During the past three years, the business at the store in Hamburg, the research, the exhibitions etc., took so much time, that I had no time for anything else.
The Shop has been – and still is – my Baby, in which I invested a lot of time, energy and work. Although the biggest part of this was just administration. I am nerdy sometimes, I also like Excel a lot. But if there is nothing else than Retail Operations, it’s not interesting for me.
I am eagerly awaiting the upcoming time. I gained a lot of experiences with the Shop and established with BOYS BOYS BOYS a brand – which became well known with only three products; a Tank, a Tee and a simple Totebag. I want to use this awareness, build it up and push it forward.”
Image: lachsbroetchen.blogspot.com [crazy editing (red X): Dandy Diary]
Since we were bored recently, we decided to take a stroll to the Bauhaus archive and were hanging out in front of their door.
In contrast to the occasion, we wore two de-conceptualised outfits, which by coincidence looked like the ones lying in the rented Lithuanian Mercedes. David was wearing a T-shirt and jeans by WEEKDAY, shoes by RAF SIMONS x ADIDAS, a jeans-jacket by DIESEL and a vintage-hair-cut from the 90s. I wore a black T-shirt by BOSS (Turkey fake), pants by G-STAR RAW, tennis-socks by H&M, a silk-bomber-jacket by DIESEL, shoes by PALLADIUM (of-course the model, that Brad Pitt is wearing all the time) and sunglasses by LESPECS.
After a few minutes we were chased by the guard and his dog (it was a leashed sheep dog) away from the court. Apparently we did not fit the concept.
We have been aware of it for a long time: ‘Food’ is the new ‘Fashion’
The sneakers-producer Reebok had similar thoughts, and released bacon on the market. Justification: ‘The CrossFit-community loves bacon.’
And since the CrossFit-community is an important market for Reebok, one can get bacon with his sneaker.
We ask ourselves now, when Adidas will release it’s own sausage with mustard. Since the soccer-community loves sausages with mustard. And they are an important sneaker-market. Or Nike it’s own hot dog, because of the football-community.
Well, the possibilities of this new market are endless. Beautiful, new world!
What a delicious ad this is! @kangaroos yes yo!
A few weeks ago - one recognises easily because of my much darker, much loner and much more felted hair - we had a wild shooting with the photographer Marlen Stahlhuth and her team, in the most beautiful clothes from Herzogaurenach. Of course we wore nothing but ADIDAS (and as mentioned, felted hair).
The complete photo-series is going to be released in August in the ADIDAS ORIGINALS magazine – and we are already excited, to see what we look like. For sure verrrryyy sporty.
For the moment, you (and us! and us!) will have to be pleased with the so-called (ugh!) ‘behind the scenes’-pictures. But maybe that is enough for a quick Five-against-Willy.