Hamburgs best Menswear-Shop, the BOYS BOYS BOYS-Store, is closing it’s doors – and won’t open them again. This is complete shit, to put it mildly. After all, there is still a lot to do in Hamburg, when it comes to Menswear.
Of course the BOYS BOYS BOYS-Founder, -Pioneer and -Boss Yves Hanke is not doing this for fun. The Store has been somehow his home, in the past three years. It is likely, that he did’nt spend more time somewhere else than there. This leads us to the one, crucial question: Why?
Yves, as the good guy he is, gave us a logic answer to this, which still leaves us wistful:
“I am closing the store to concentrate on online shopping and – which is even more important – to push the label BOYS BOYS BOYS in the right direction. During the past three years, the business at the store in Hamburg, the research, the exhibitions etc., took so much time, that I had no time for anything else.
The Shop has been – and still is – my Baby, in which I invested a lot of time, energy and work. Although the biggest part of this was just administration. I am nerdy sometimes, I also like Excel a lot. But if there is nothing else than Retail Operations, it’s not interesting for me.
I am eagerly awaiting the upcoming time. I gained a lot of experiences with the Shop and established with BOYS BOYS BOYS a brand – which became well known with only three products; a Tank, a Tee and a simple Totebag. I want to use this awareness, build it up and push it forward.”
Image: lachsbroetchen.blogspot.com [crazy editing (red X): Dandy Diary]
Certified herewith, it finally seems to be over, the very-relaxed-ironic (and of-course also by-us publicised to the limit) adilettes-look, which, if possible, you wear in the most obnoxious ways (with a suit- hihihi, in winter – hihihi, to your sisters wedding – hihihi, to Yom Kippur – hihihi).
On this picture, the smoochy singer Sascha ‘Sasha’ Schmitz, who was already out, before we even had pubic hair, is wearing adilettes with a smoking. Therefore it is official and very clear: the adilettes-look has reached the deepest and worst low of mainstream – and is celebrated there with a twinkling smile. There is nothing worse.
Whoever is still serious (hihihi) about wearing ADIDAS-bathing-shoes, has not understood anything and should be punished with having to listen to Sasha’s new album for three days.