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Stan Smiths for the Karma-Account: VEJA

While one can hardly miss spotting the mega-hip shoe-model ‘Stan Smith’ by ADIDAS these days, when going for a walk in Berlin, a similar sneaker has established parallel in Paris. There, young and hip people also wear the model ‘Esplar’ by VEJA next to the ADIDAS-model.

Optically, the shoe is very similar, the story is a whole different one. While ADIDAS has it’s origins in Herzogenaurach and is producing somewhere in Asia, VEJA is an invention from Paris, which is produced in Brazil. Until now we thought, that only coffee and ass-implants are imported from there.

Why it had to be Brazil exactly, has been described by DIE ZEIT last year in an article:

‘We have taken the production-cycle of a sneaker and changed every single step, starting with the raw material’, says Kopp. With 5.000 euros of a starting capital per head, they started looking in 2004, in the north of Brazil, for cotton-cooperatives, who’s harvests they could take to produce the thick canvas-fabric for the shoes. They visited shoe-factories in Porto Alegre and drove in the Amazonas region of Acre, to find Seringeiros, caoutchouc-tappers, who would get the natural gummy for the soles of the Veja-shoes from the trees. ‘The Brazilians called us ‘os franceses locos’ in the beginning, ‘the crazy french’, because we stayed with the farmers for many weeks. We wanted to understand exactly, how the people are working, to calculate the price, they must get for their products’, says Kopp. In this time we learned to speak Portuguese like the locals and found a name for the company. Veja means: look!’

We see and comprehend: the VEJA sneaker is the eco-Stan Smith and is paying off to your karma-account. One can also simply find it cool. And hip.

Von: Julian




C’est cool: Patches!

We are urgently asking for jackets, pants or sweaters, which carry an uncountable amount of patches.

Since we do not have time, nor the passion for a fabulous DIY-piece, were hereby want to ask all the PR-agencies on the planet to send us designs by their fashion-designers, which have patches on them (you can find the address in our legal info)

As often, Raf Simons was the pioneer of the trend ‘patches’. Or at least the designer, who’s influence can also be found in the collections by other designers. Simons showed designs in his SS 2015 collection, which showed images of personal memories (friends, family, astronauts, sharks etc.). He used the patches as some sort of mood board.

Kit Neale and Astrid Andersen have refined their pants with patches in their current collections (AW 2015). Sandro PARIS did the same with their already mega-hot leather jackets. And the Danish young designer Martin Mitchell made a jeans-vest.

The rule ‘the more the better’ counts of-course also for the patches trend! Go for it!

Von: Julian



As usual terrifc setdesign at Henrik Vibskov!





New York Fashion Week: Hood by Air AW 2015

HOOD BY AIR presented their new collection ‘Daddy’ in a cellar-like setting at the Wall Street, the centrum of finance.

The mastermind behind HBA, Shayne Oliver, showed classics from the world of fashion, like button-down shirts, sweaters and polo t-shirts in the typical unisex Hood by Air Silhouette. Therefore it came to an hybrid between polo shirt and dress. Or camel coat and tank top.

The models wore locks in-front of their mouths and tights over their heads, like burglars. The soundtrack of the show, total freedom, was ended drastically, followed by jazz, underlined with the statement of the Empire:

“I wanna show you a faggot really can run this company”.

It becomes obvious how appreciated HBA is also in the art-world, when looking at the guests who attended the show, for example Klaus Biesenbach and Grace Coddington.

It seems that HBA, even after the diss by their once supporter A$AP ROCKY, is still very hip.