I must admit that I do not understand Adam Kimmel’s approach to fashion. His work is unique, far from any fashion trends. If this is good or bad – I don´t know. Fact is: I dont understand his work. With the understanding there were also problems during our interview. The reason for this is probably my uncommon, not entirely accurate pronunciation. Understanding or not, the viewers of the Swiss Textile Awards were absolutely thrilled by Kimmel’s show. Hip guys, that Kimmel had been cast on the streets of Zurich, acted as his models. They danced, they laughed. Theme of the show, and inspiration of his collection, was the rapper Snopp Dogg. It´s typical for him to present fashion in such an unusual way. In the short film Kimmel was filming two long boarders, as they raced down a mountain, of course, in his suits. Or antother short-movie, where a rodeo rider wore an Adam Kimmel suit while he´s riding a bull..